Totango

Chief Marketing Officer

• Lead, build, and manage the marketing strategy.
• Foster a culture of positivity and encouragement within the marketing team.
• Engage with the broader community, presenting and sharing insights.
• Focus on measurable marketing outcomes and growth strategies.

Director of Marketing

Affiliate Manager

• Own the end-to-end activation journey for new and expanding customers, from contract to first value
• Serve as the customer’s primary post-sale guide through onboarding, sequencing, and early value realization
• Design activation plans that deliberately follow the minimum viable path to first value, avoiding unnecessary complexity or over-configuration
• Maintain full ownership of activation execution with a clear focus on achieving a first measurable moment of impact within the first 60 days
• Partner with assigned Value Partners to co-create the customer Value Plan
• Translate value agreements, objectives, and SMART goals into a focused, tactical activation plan
• Establish clear activation milestones, success criteria, and sequencing tied directly to customer outcomes
• Lead training and enablement sessions that teach customers how to use Totango independently
• Prepare customers for launch with workflow readiness, adoption guidance, and change-management best practices
• Support customer-led end-user training and launches with templates, decks, and structured guidance
• Coordinate with Customer Care Partners, Customer Success Engineers (CSEs), Solutions Engineers, and Product as needed — with clear ownership boundaries
• Participate in late-stage sales conversations (in partnership with Sales and Value Partners) to set expectations for activation, timelines, and early success
• Contribute to internal handoffs and kickoff preparation by reviewing deal context, objectives, and commitments

Director of Marketing

Activation Partner