Director of Digital and Social Engagement

TotalEnergies

. Own and evolve TransLash Media’s digital and social strategy, aligning with organizational goals around reach, engagement, subscriptions, and brand awareness .

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $135,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Own and evolve TransLash Media’s digital and social strategy, aligning with organizational goals around reach, engagement, subscriptions, and brand awareness
Develop a clear, cohesive editorial and content framework across platforms
Identify emerging platforms, trends, and partnerships to keep TransLash at the forefront of digital media
Lead digital strategy for major campaigns, launches, and new media products
Build relationships with values-aligned platforms and strategic partners
Lead, coach, and develop a team of 2–4 digital and social staff
Foster a collaborative, inclusive, and high-performing team culture
Create clarity around priorities, ownership, and execution
Manage a network of contractors, including influencers, designers, and multimedia creatives
Provide proactive insights, flag risks early, and streamline executive involvement
Collaborate closely with Podcast, Film, News & Narrative, and Zine teams to align messaging and amplify impact
Establish benchmarks and lead reporting across all digital and social channels
Translate performance data into actionable insights and recommendations
Oversee workflows, production timelines, and quality standards
Manage agency and vendor relationships in partnership with the COO

Requirements

What you’ll need

10+ years in digital content and social media strategy, with experience operating at scale
5+ years managing and developing teams
5+ years launching or growing media brands or products
3+ years working within an established news or media organization
Experience partnering directly with senior executives
Background in editorial, writing, or journalism strongly preferred
Deep knowledge of and connection to the trans and broader LGBTQ+ community required
Bachelor’s degree required; advanced degree preferred

Benefits

Comp & perks

Medical Insurance
Dental & Vision Insurance
Life and AD&D Insurance
Generous paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital strategysocial media strategycontent frameworkdata analysisreportingeditorial skillswritingmedia brand developmentcampaign managementteam management

Soft Skills

leadershipcoachingcollaborationcommunicationrelationship buildingstrategic thinkingproblem-solvinginclusivityteam culture developmentprioritization

Certifications

Bachelor's degreeadvanced degree