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Performance Marketing
Total LifePerformance Marketing Lead scaling digital and offline acquisition for Total Life, a Medicare behavioral-health telehealth platform. Owning ROAS, CAC, creative testing, attribution, and budget allocation across North America.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing full-funnel paid acquisition across digital and traditional channels, with a strong focus on optimizing ROAS and CAC. Proficient in data-driven decision-making and budget allocation to enhance marketing performance.
Highest-signal resume keywords
Full-Funnel Paid AcquisitionROAS/CAC OptimizationGA4 ProficiencyHubSpot ExperienceHealthcare Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Acquisition ManagementDigital MarketingTraditional MarketingData AnalysisChannel-Level ROAS ManagementCost Per Completed Intake ManagementAd-Creative ConceptingAttribution Infrastructure DefinitionSpending Defense with DataBudget Allocation Planning
Soft Skills
Aggressive Testing DisciplineAdaptability to Performance Changes
Tools & Technologies
Google AdsMeta AdsYouTube AdsBing AdsReddit AdsQuora AdsNextdoor AdsCRM Systems
Industry Keywords
Healthcare MarketingMedicare AdvertisingInsurance MarketingRegulated AdvertisingSenior Marketing
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, native networks, and additional test channels
- Build traditional and offline demand-generation programs across direct mail, print, radio, CTV/linear, community events, and senior-center partnerships
- Manage blended CAC, channel-level ROAS, and cost per completed intake
- Direct ad-creative concepting, testing, and iteration
- Define measurement and attribution infrastructure for digital and offline-heavy funnels
- Present monthly budget-allocation plans, defend spending with data, and adjust plans as performance changes
Requirements
What you’ll need- Personally managed $30K+/month in spend on multiple individual channels
- Direct experience across both digital and traditional/offline channels, with real spend and results in both
- Demonstrable ROAS/CAC track record, including starting and ending performance, spend, timeframe, and optimization decisions
- Fluency with GA4, ad-platform reporting, and CRM systems; experience with HubSpot
- Comfortable using spreadsheets or SQL to validate platform reporting
- Aggressive testing discipline and willingness to discontinue underperforming ideas quickly
- Healthcare, Medicare, insurance, or another regulated-advertising category is a strong plus
- Experience marketing to seniors or adult children making decisions for parents is a strong plus
- Experience with direct response involving phone-based or human-assisted conversion paths is a strong plus
- Experience building a channel from zero is a strong plus
- Application must include one scaled channel with spend and ROAS/CAC results, one discontinued channel with learnings, and a first-90-days budget-allocation hypothesis
Benefits
Comp & perks- Equity options
- Health, dental, vision
- Generous PTO
- Remote-first with a home office or equipment stipend
- A learning/conference budget