Advertising Sales Representative

Torstar Corporation

Advertising Sales Representative selling digital, print, and multimedia advertising for Metroland Media, Ontario’s community news company. Building client relationships, growing accounts, and winning new business in Peterborough.

Posted 8/18/2026full-timeRemote • Peterborough • 🇨🇦 CanadaMid-LevelSenior💰 CA$60,000 - CA$75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Sales, Account Management, and Consultative Selling, with a strong ability to develop tailored advertising solutions and exceed sales targets. Proficient in maintaining client relationships and understanding market trends to drive business growth.

Highest-signal resume keywords

B2B Outside Sales ExperienceConsultative SellingDigital Advertising PlatformsAccount Growth AbilitiesPCI Compliance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Target AchievementMarket ResearchClient Relationship ManagementPresentation SkillsProposal DevelopmentForecast AccuracyPipeline TrackingCold CallingCustomized Solutions DevelopmentAdvertising Strategies

Soft Skills

Self-MotivationTime ManagementIndependent WorkCommunication SkillsRelationship Nurturing

Tools & Technologies

CRM SoftwareDigital Media PlatformsMarket Analysis Tools

Certifications & Qualifications

Valid G Driver's License

Industry Keywords

Consultative SellingAccount ManagementSales QuotaMarket TrendsAdvertising SolutionsClient EngagementTerritory GrowthRemote Work Model

About the role

Key responsibilities & impact

Develop deep, consultative client relationships through regular on-site visits and strategic account planning
Identify and pursue new client opportunities through networking, referrals, cold outreach, and market research
Grow existing accounts by understanding client needs, delivering results, and positioning new solutions
Create tailored advertising and media plans that solve client challenges and drive measurable results
Monitor market trends, competitor activities, and industry developments
Achieve and exceed sales targets
Maintain accurate records of client interactions and sales activities
Collaborate with marketing and product teams on presentations and proposals
Track pipeline, maintain forecast accuracy, and ensure CRM hygiene
Build and grow a sales territory within Metroland Media

Requirements

What you’ll need

B2B outside/field sales experience preferred, though training is provided for a natural-born hunter
Proven track record of hitting and exceeding quota
Strong consultative selling, presentation, and written communication skills
Self-direction and strong time management
Comfort with a remote work model
Understanding of digital advertising platforms, audience strategy, and market direction considered an asset
Mandatory travel for on-site client meetings in the Peterborough region
Valid G driver's license and reliable transportation
Comfortable with prospecting, cold calling, and pursuing new opportunities
Excellent relationship nurturing and account-growth abilities
Self-motivated, independent, and driven to build and grow a territory
Ability to develop customized solutions and present ideas clearly and persuasively
Strong understanding of digital and traditional media platforms, advertising strategies, and market trends considered an asset
PCI compliance required; training provided during onboarding

Benefits

Comp & perks

Guaranteed base salary and commission on every sale
Lucrative quarterly bonuses
Uncapped commission on every sale
Mileage reimbursement
Company laptop
Company smartphone
Continuous learning
Professional development
Tools needed to succeed
Established, active local account list from Day 1
Supportive team
Growth opportunities
PCI compliance training during onboarding