Toronto Blue Jays

Senior Manager, Promotions & Activations

Toronto Blue Jays

full-time

Posted on:

Location Type: Office

Location: Toronto • 🇨🇦 Canada

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Job Level

Senior

About the role

  • Drive the planning and execution of all Blue Jays promotional programming, events and theme days to create a cohesive experience for fans throughout the ballpark
  • Management and inventory of all event storage and organization throughout the ballpark
  • Work alongside the Director, Promotions, and Manager, Giveaways & Promotions Programming on the planning and execution, of promotions, theme days and fan activations while continuously pushing creativity to get better through every theme and program.
  • Work with many teams across the ballpark to plan and execute the promotion & experience for each promotion including; Game Entertainment, Communications, Production, Merchandise & Retail etc
  • Management of all external vendors with a focus on sourcing, quoting, designing, logistics and day-to-day management of the relationship with each vendor
  • Manage overall operations of game day entertainment including vendor relationships, budgeting, vision and execution, inclusive of theme days, Outfield District and the Premium Clubs
  • Alongside the Game Entertainment team, program and manage live entertainment for every home game and additional events as required
  • Work closely and collaboratively with Events, Promotions, Marketing and Game Entertainment teams to ensure all promotions and theme days are in line with TBJ brand
  • In collaboration with Game Entertainment teams, support on training and season-long engagement with J FORCE teams and Blue Jays Mascots (ACE and Junior) when applicable
  • Manage the overall budgets of the department and input quotes & invoices for processing and payment.
  • Work with vendors to negotiate costs to ensure budgets are being maximized throughout the season.
  • Meet with finance monthly to ensure POs & payment schedules are up to date
  • Assist with any on-field aspects of game day entertainment, pregame, and in-game elements associated with promotions as required
  • Ability to understand and contribute to the Promotions strategy at a high level, focusing on the big picture while bringing creative ideas to the team
  • Ensuring that achieving a best-in-class fan experience is always top of mind & consistently working to improve it
  • Ability to understand and contribute new ideas for programs and products through various working groups
  • Oversee the Coordinator, Promotions & Theme Day Activations and Coordinator, Activation Team as direct reports
  • Taking ownership in managing of Part Time Activation Team staff who support on all Toronto Blue Jays & Rogers Centre events ensuring that they embody CLEAR values and deliver on a best-in-class fan experience
  • Write collateral and material for promotions
  • Oversee the coordination of requests of smaller scale product orders including secondary prizing and theme day uniforms for staff
  • Work with the Director, Promotions on the season promotional plan in order to hit attendance and ticketing revenue.
  • Assist in managing the tracking of all promotion for each home game and giveaways
  • Lead the annual research into other teams and brands for best practice in sports and live event promotions
  • Organize presentation decks of all promotions to assist in the sales and promotion of items year to year
  • Responsible for managing and coordinating swag items, in-stadium giveaway items and game day promotions with Partnerships and Game Entertainment
  • Contribute to creating and maintaining a collaborative culture across internal departments and game day teams

Requirements

  • Must be available for all Blue Jays home games, with the ability and willingness to work other evenings, weekends and holidays throughout the year as required
  • 5 - 7 years work experience in Promotions or Marketing
  • Post-secondary education preferred in Marketing, Events, Communications or Sport Management
  • Knowledge of the game of baseball and the Toronto Blue Jays a necessity
  • Previous experience with coordinating events and programs an asset
  • Previous experience managing individuals
  • Exceptional written and oral communication skills
  • Attention to detail, with a critical eye for quality and accuracy an asset
  • Team oriented and ability to collaborate across many internal departments
  • Experience in customer service an asset
  • Creative, assertive, confident, and results-oriented
  • Must be capable to deliver in a fast-paced environment
  • Must be able to sustain long physical days.
Benefits
  • Commitment to our team - we want you to succeed!
  • Ongoing, hands-on training to help you develop your skills
  • Excellent employee discount to use towards Jays gear
  • A unique employment experience working for the only MLB team in Canada
  • Blue Jays has a strong commitment to diversity, accessibility, and inclusion.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event coordinationpromotions managementbudget managementvendor managementgame day operationslive entertainment programmingcollateral writingdata trackingpresentation creationcustomer service
Soft skills
communication skillsattention to detailteam collaborationcreativityassertivenessconfidenceresults-orientedorganizational skillsleadershipadaptability
Certifications
post-secondary education in Marketingpost-secondary education in Eventspost-secondary education in Communicationspost-secondary education in Sport Management