Lifecycle Marketing Manager
Torch Dental
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • United States
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Salary
💰 $100,000 - $130,000 per year
About the role
- Own the systems that convert existing demand into qualified pipeline and customers.
- Ensure engagement turns into revenue by working closely with Growth Marketing, Sales, and RevOps.
- Build infrastructure, programs, and touchpoints that drive conversion.
- Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events).
- Improve performance through structured testing of email executions and reporting.
Requirements
- 4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles
- Experience building and optimizing nurture programs
- Strong understanding of funnel stages and buyer journeys
- Familiarity with segmentation, lifecycle automation, and email performance analysis
- Ability to translate campaign engagement into conversion programs
- Strong collaboration with RevOps or marketing operations teams
- Analytical mindset and comfort working with funnel metrics
- Bonus if you have: Experience in SMB-focused SaaS
- Experience with HubSpot, Salesforce or similar tools
- Experience supporting ABM or partner campaigns with targeted lifecycle follow-up
Benefits
- Equity grant based on experience
- 401(k) benefits with Empower
- Medical and dental coverage via Aetna
- Unlimited PTO
- Paid parental leave
- Fully stocked office kitchen for in-person team members
- An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketinglifecycle marketingemail marketingdemand generationnurture programssegmentationlifecycle automationemail performance analysisfunnel metricsABM
Soft Skills
collaborationanalytical mindsetcommunication