Salary
💰 $160,000 - $180,000 per year
Job Level
Lead
Tech Stack
SFDCWordPress
About the role
- Build and scale Torch Dental’s marketing function, owning both strategy and execution across demand generation, campaign execution, content development, and brand storytelling
- Report to the SVP Sales and partner closely with sales, product, and leadership to design a high-performance engine that fuels revenue growth
- Act as a player-coach: ship campaigns, guide team members, and optimize the full-funnel marketing lifecycle
- Define positioning and messaging strategy to strengthen market presence and convert prospects into customer advocates
- Own end-to-end demand generation strategy, including inbound, outbound, and partner campaigns
- Develop and manage campaign execution across digital, email, content, event, and direct marketing
- Define and monitor KPIs for MQLs, SQLs, attribution, budget efficiency, and funnel velocity with RevOps
- Develop and grow a high-performing team while contributing directly to campaigns and team growth
- Align tightly with sales to optimize lead handoff, improve funnel conversion, and shorten sales cycles
- Manage marketing budget and work with external agencies/vendors
- Support brand initiatives such as customer testimonials, product launches, and event activations
- Build and maintain marketing tech stack (Nice to haves: HubSpot Marketing Hub, SFDC Sales CRM, Wordpress CMS, RevenueHero Routing)
- Conduct win/loss analysis and market research to inform content and campaign strategy
Requirements
- Scrappy, strategic marketer who thrives in fast-paced environments and knows how to establish foundational programs and evolve them into scalable systems
- 5–8 years of professional experience, with 5+ years in B2B Marketing
- 2+ years of people management experience
- Experience in Series A/B software companies targeting small businesses (e.g., dental, medical, legal, finance, fitness, skilled trades or hospitality verticals)
- Track record of success owning demand gen and campaign strategy in high-growth environments
- Fluency across digital and traditional marketing channels including paid media, email, content, nurture and outbound
- Strong storytelling instincts and able to create customer-centric content across the funnel
- Data-driven decision-making orientation, with familiarity in attribution, funnel metrics and marketing automation tools
- Hands-on experience building from the ground up through channel testing, budgeting, vendor selection, and marketing ops
- Comfort working cross-functionally with sales, customer success, revenue operations, product and engineering teams
- Confident operator with a bias for ownership and follow-through