Area Sales Manager

Topcon Positioning Systems

Area Sales Manager promoting and selling Topcon’s Diagnostic and Refractive instrument platform. Responsible for territory management, customer relations, and business planning in Colorado.

Posted 7/22/2026full-timeRemote • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in promoting and selling Clinical Diagnostic instruments, with a strong focus on strategic selling and territory management. Possesses excellent presentation, negotiation, and interpersonal skills to effectively engage with clients and stakeholders.

Highest-signal resume keywords

Clinical Diagnostic Instrument SalesBusiness To Business Sales ExperienceC-Level Call PointsSales Metrics AnalysisHealth Insurance Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process UnderstandingStrategic Selling SkillsAccount ManagementTerritory PlanningSales Volume AchievementTechnical Application KnowledgeCRM ProficiencyInstrument DemonstrationBusiness Plan DevelopmentPerformance Measure Analysis

Soft Skills

Presentation SkillsInterpersonal SkillsNegotiation SkillsProblem-Solving AbilitiesClient-Relations Skills

Tools & Technologies

Topcon Harmony Healthcare Digital Management SystemCRM Software

Certifications & Qualifications

Bachelor's Degree Preferred

Industry Keywords

Capital Equipment SalesPhysician OfficesHospital SystemsIntegrated Delivery NetworksGovernment AccountsNational AccountsSales GoalsTrade ShowsQMS Processes

Tech Stack

Tools & technologies

Assembly

About the role

Key responsibilities & impact

The Area Sales Manager (ASM) is responsible for promoting, influencing, and selling Topcon’s Diagnostic and Refractive instrument platform in a designated territory.
The ASM will be expected to travel at a minimum of 50% of the time within the territory and attend local and national trade shows as scheduled, including weekends.
The ASM must become knowledgeable in both the clinical and technical application of all products and remain current on new advances, concepts, products, etc.
The primary territory for this ASM is Colorado and the candidate must reside in Colorado.
Promote and sell Clinical Diagnostic instruments such as OCTs, retinal cameras, topographers, refraction systems, and Topcon’s Harmony Healthcare Digital Management System.
Develop an annual business plan to be modified and/or updated quarterly.
Responsible for effective territory planning and regular activity to achieve the maximum efficiency of time to prospect and cultivate new accounts, develop current accounts, obtain orders, and produce adequate sales volume to meet outlined sales goals.
Effectively communicate with sales management and various departments within Topcon (Customer Service, Product Service, Marketing, Finance, etc.) on competitive issues, territory issues, status of orders, and complaints following the Topcon QMS processes.
Conduct routine instrument demonstrations weekly while tailoring presentations and materials for specific customer needs and requirements.
Maintain continuity with the customer as a consultant, source of information, problem solver, and educator.
Maintain high-quality account profiles in our CRM (ongoing).

Requirements

What you’ll need

Bachelor's Degree preferred.
Experience with selling capital equipment into physician offices, hospital systems, Integrated Delivery Networks (IDNs), Government and National accounts is preferred.
Business to Business Sales experience that demonstrates a comprehensive understanding of the sales process and ethical business practices.
C-level call points and demonstration of strategic selling skills strongly preferred.
Evidence of top performance in prior sales roles.
Understanding of Health insurance and Payers strongly preferred.
Strong presentation skills, business acumen, and leadership qualities.
A solid grasp of sales metrics, performance measures, and technical indicators.
A thorough aptitude for analysis and strategy.
Excellent interpersonal and client-relations skills.
Negotiation, conflict resolution, and presentation skills.
Dynamic and creative problem-solving abilities.
A strong client-focused mindset.

Benefits

Comp & perks

Topcon offers a comprehensive benefit package for this position including medical, dental, vision, life insurance, disability insurance, tax saving spending accounts a 401(k) plan with employer match, tuition reimbursement in addition to other perks and benefits.
Time off for our employees to recharge.
Employees are eligible for paid company holidays, paid personal time off, and paid sick time that meets or exceeds state/local requirements.