Top Talent Consulting

Performance Marketing

• Responsible for driving leads to clients through planning, executing, optimizing, and analyzing Google Ads paid search campaigns.
• Own local SEO, conversion tracking, and attribution accuracy across multiple client accounts.
• Work closely with the project manager and web development team to keep everything connected.
• Ensure access to all required advertising and analytics accounts (Google Ads, Analytics, Tag Manager, Website backend).
• Audit client's existing Google Ads campaigns and overall paid search efforts.
• Audit client websites to identify keyword opportunities.
• Develop keyword strategies around brand, services, locations, and competitor analysis.
• Plan and build campaigns across Search and Performance Max — including broad, phrase, and exact match targeting, retargeting, seasonal, and testing campaigns.
• Continuously optimize keywords, add negatives, refine bids, adjust budgets, and test ads.
• Manage and optimize Meta Ads campaigns when required.
• Set up and maintain conversion and goal tracking between Google Ads, Google Tag Manager, and the client website.
• Review daily lead quality and performance through the attribution system.
• Collaborate with the web development team and partners to identify and implement CRO opportunities on landing pages and lead forms.
• Prepare PPC, SEO/GBP, and attribution performance data on a consistent cadence (bi-weekly check-ins, monthly reporting cycle).

Paid Media Manager

Business Development Rep

• Generate New Business
• Develop relationships with real estate investors, landlords, Realtors, lenders, attorneys, financial advisors, and referral partners to create new business opportunities
• Consult with Property Owners
• Meet virtually with prospective clients, analyze their rental properties, understand their investment goals, and recommend strategies that improve performance and reduce headaches
• Build and Manage a Sales Pipeline
• Consistently prospect, network, follow up, and nurture opportunities through every stage of the sales cycle
• Close New Management Agreements
• Lead consultative sales conversations, navigate objections, negotiate agreements, and convert prospects into long-term clients
• Become a Trusted Advisor
• Help investors make informed decisions regarding property management, rental strategy, asset performance, and long-term portfolio growth

Paid Media Manager

Business Development Manager – Real Estate Investments