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Senior Paid Social Manager
Top Shelf® AcademySenior Paid Social Manager leading strategy and execution of campaigns at a full-service influencer marketing agency. Optimize performance across major platforms including Meta, TikTok, and YouTube.
About the role
Key responsibilities & impact- Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
- Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish
- Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale
- Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
- Write clear, compelling performance recaps and updates that translate data into business-relevant narratives
- Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs
Requirements
What you’ll need- 3–5+ years of hands-on paid social experience, senior enough to operate with full independence
- Expert-level Meta and TikTok platform fluency; YouTube and Pinterest a plus
- Strong analytical instincts — you read performance, form a hypothesis, take action, and document what you learned
- Detail-oriented with a track record of error-free execution across complex account structures and larger budgets
- Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems
- Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.
Benefits
Comp & perks- Competitive salary
- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social strategycampaign executiondata-driven optimizationbudget pacingmeasurement frameworksattribution frameworksperformance analysiserror-free executionhypothesis formationcross-functional collaboration
Soft Skills
analytical instinctsdetail-orientedproactiveautonomouscommunicationproblem-solvingclient managementnarrative writingperformance reportingcollaboration