Top Shelf® Academy

Audience Intelligence Manager – Influencer Marketing

Top Shelf® Academy

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Translate consumer insights into campaign strategy
  • Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
  • Use social listening and cultural signals to identify emerging conversations and trends
  • Translate findings into clear strategic recommendations for internal teams and clients
  • Develop insight-driven creator strategies
  • Identify audience segments and communities relevant to brand campaigns
  • Inform creator selection and creative direction using consumer insights
  • Collaborate with creative, account, and media teams to shape campaign concepts
  • Support client strategy and campaign planning
  • Contribute to campaign strategy development for major brand partners
  • Present insights and strategic recommendations internally and to clients
  • Help develop messaging frameworks grounded in audience motivations and behavior
  • Contribute to thought leadership
  • Identify emerging trends in consumer behavior and creator marketing
  • Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

Requirements

  • 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
  • Experience translating research or audience data into marketing or strategic recommendations
  • Strong analytical thinking combined with clear storytelling and presentation skills
  • Comfort working with both qualitative and quantitative insights
  • Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.
Benefits
  • Fully remote team across the US, Canada, and Europe
  • Opportunity to work with leading global brands
  • Competitive salary and benefits
  • Flexible work environment
  • A chance to help shape the future of insights-driven creator marketing
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer insightsaudience strategyaudience researchbehavioral insightscampaign strategydata analysisqualitative insightsquantitative insightsstrategic recommendationsmessaging frameworks
Soft Skills
analytical thinkingstorytellingpresentation skillscollaborationstrategic thinkingcommunicationcreativityleadershipclient managementthought leadership