Freelance Marketing Specialist

Top Employers Institute

Freelance Marketing Specialist managing pipeline generation, performance, and marketing operations. Collaborating with teams to ensure effective campaign execution for Top Employers Institute in New York.

Posted 5/14/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Execute demand generation campaigns across email, marketing automation, and inbound channels
Translate campaign plans into structured execution within Salesforce and Account Engagement (Pardot)
Build and manage lead nurturing flows to support funnel progression
Ensure alignment between campaign setup, targeting, and regional commercial priorities
Coordinate with internal teams and agencies to deliver campaigns on time and to brief
Support continuous improvement of lead quality and conversion through testing and iteration
Monitor campaign and funnel performance across channels and dashboards
Analyse key metrics (conversion rates, lead quality, engagement) and identify optimisation opportunities
Drive data-informed improvements to campaigns, nurturing flows, and channel performance
Establish and track performance benchmarks to support continuous improvement
Ensure consistent and reliable use of Salesforce and Account Engagement (Pardot)
Maintain campaign structure, naming conventions, and operational hygiene
Support accurate reporting and dashboard maintenance for campaign and funnel performance
Provide visibility on performance, risks, and optimisation opportunities to key stakeholders

Requirements

What you’ll need

2 – 5 years' experience in B2B demand generation
Hands-on experience with Salesforce and Pardot (or similar CRM/automation tools)
Strong analytical mindset with ability to translate data into actions
Experience executing multi-channel campaigns (email, paid, inbound)
Comfortable working in a structured, performance-driven environment
Proactive, detail-oriented, and able to manage multiple stakeholders remotely

Benefits

Comp & perks

Equal Opportunity Employer
Diverse workforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationlead nurturingcampaign performance analysisconversion rate optimizationdata analysismulti-channel campaign executionperformance benchmarking

Soft Skills

analytical mindsetproactivedetail-orientedstakeholder managementcommunication