Top Employers Institute

Content Marketing Manager

• Lead our global thought leadership and editorial strategy
• Own and evolve the global content strategy, working closely with the CMO, Product Marketing Manager and Senior Campaigns Manager to bring our brand positioning to life through compelling content
• Ensure content is insight-led and distinctive, bringing big ideas, strong points of view and high-quality storytelling that builds authority
• Translate business priorities into a clear editorial roadmap across thought leadership, PR, organic social, web, client marketing, regional enablement, partner content, that also complement demand generation programmes
• Write and edit personally, including executive articles, keynote presentations, long-form thought leadership reports and flagship content
• Build one of the world's leading HR thought leadership platforms
• Lead executive thought leadership, flagship reports, keynote presentations and integrated content programmes spanning PR, executive communications, social and major events
• Build scalable client advocacy and subject matter expert programmes that amplify customer success stories and organisational expertise across marketing channels
• Maximise the value of flagship content through intelligent repurposing across channels, audiences and formats
• Act as the day-to-day editorial sign-off for content, ensuring exceptional quality, consistency, brand voice and reputational standards
• Partner with the CMO to evolve and embed the organisation's messaging, narrative frameworks and editorial standards across all content
• Build scalable content operations, workflows and governance that enable high-quality, efficient content creation, publication and reuse across the organisation
• Champion the responsible use of AI to improve research, workflow efficiency, personalisation and content repurposing while maintaining exceptional editorial standards and human-led storytelling
• Build trusted relationships across global teams, balancing global standards with regional needs while confidently influencing stakeholders
• Manage an in-house designer, external agencies, PR partners and freelance creatives, ensuring consistently high-quality creative output and content delivery

Global Head of Content

Marketing

• Support campaign setup (emails, landing pages, forms)
• Assist with content creation and copywriting
• Draft and adapt content for campaign channels including email, landing pages and LinkedIn/social posts
• Support campaign coordination and workflows (Monday.com)
• Monitor basic campaign performance
• Support QA and campaign launches
• Assist with updating and adapting campaign assets for certified organisations and global markets

Global Head of Content

Campaigns Intern – Global Marketing