Top Employers Institute

Marketing

• Regional marketing planning & budgeting
• Develop and execute marketing plans aligned with global campaigns and local commercial goals
• Manage the regional marketing budget with a focus on ROI and pipeline acceleration
• Act as a key regional voice in shaping global-to-local campaign strategies
• Collaborate with Campaigns and RevOps teams to execute paid, earned, and owned media campaigns
• Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
• Ensure alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up
• Localise centrally produced content to suit regional audiences
• Write and manage content across social media, newsletters, and campaign landing pages
• Foster a culture of social sharing and executive amplification in region
• Lead the execution of physical and digital events in-region, in collaboration with the global events team
• Manage local media and sponsorship partnerships, ensuring performance reviews and spend optimisation
• Own regional content adaptation and distribution for Top Employers Certification campaigns
• Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
• Maintain relationships with key partners, suppliers, and media contacts in-market

Regional Marketing Manager – France, Benelux

• Build, execute and optimize demand generation campaigns across key channels (paid media, email, inbound and marketing automation)
• Translate strategic priorities into structured campaign execution within Salesforce and Pardot
• Support lead generation, nurturing and funnel progression initiatives aligned with regional goals
• Ensure campaigns are executed with strong operational discipline and clear performance tracking
• Monitor and analyse campaign performance across channels, identifying insights and optimization opportunities
• Establish performance baselines and support continuous improvement through testing and experimentation
• Use data and performance frameworks to improve conversion rates, lead quality and funnel efficiency
• Apply AI tools and modern marketing technologies to improve execution efficiency and insight generation
• Ensure reliable and consistent use of marketing systems and processes (Salesforce, Pardot, paid media platforms)
• Maintain campaign structure, data accuracy and operational hygiene to support scalable execution
• Support reporting and performance reviews with accurate and timely data
• Collaborate with internal stakeholders to ensure smooth campaign execution and handover to sales
• Support the execution of field marketing initiatives and in-person events in the US market
• Coordinate with vendors, suppliers and internal stakeholders to ensure seamless event execution
• Support post-event lead follow-up and integration into marketing and sales workflows

Regional Marketing Manager – France, Benelux

Marketing Specialist