Senior Manager, Customer & Partner Marketing

ToolsGroup

Senior Manager, Customer & Partner Marketing at ToolsGroup focused on driving revenue growth through customer and partner engagement across various channels.

Posted 7/21/2026full-timeRemote • 🇪🇸 SpainSenior💰 €45,000 - €50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on customer lifecycle management, partner co-marketing, and event execution. Proven ability to drive revenue growth through data-driven campaigns and effective stakeholder communication.

Highest-signal resume keywords

B2B Marketing ExperiencePartner Co-MarketingEvent ManagementCross-Functional Program ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Marketing CampaignsEvent ExecutionPipeline ManagementAttribution LiteracyMDF/Co-Op Programs

Soft Skills

Stakeholder ManagementCommunication Skills

Tools & Technologies

HubSpotSalesforce

Industry Keywords

Enterprise SaaSSupply ChainManufacturing

About the role

Key responsibilities & impact

Own the programs that grow revenue from existing customers and partners.
Drive cross- and up-sell campaigns into the installed base.
Lead regional customer events (Decisive).
Build partner co-marketing that creates and progresses pipeline.
Design and run cross-sell / up-sell campaigns to expand within the installed base.
Build customer lifecycle and nurture programs that drive retention and expansion pipeline.
Coordinate and deliver regional Decisive customer events end-to-end: experience, logistics, sponsorship, budget, and recruitment.
Measure event ROI — attendance, satisfaction, influenced pipeline, and retention and advocacy impact.
Build and execute co-marketing with partners: joint campaigns, webinars, events and co-branded content.
Establish partner marketing cadences to source, track and progress partner-influenced and partner-sourced pipeline.

Requirements

What you’ll need

5–7 years in B2B marketing with a proven track record running both customer marketing campaigns and events.
Proven partner / channel co-marketing experience, ideally including MDF/co-op programs.
Demonstrated experience with events from concept to execution and measurement, ideally running multiple or regional editions to a consistent standard.
Strong cross-functional program management — you're at your best coordinating many teams and moving parts toward a shared outcome.
Data-driven, with pipeline and attribution literacy (HubSpot / Salesforce).
Enterprise SaaS experience; supply chain, manufacturing or a comparable technical vertical a plus.
Excellent stakeholder management and communication skills.
Willingness to travel for the regional Decisive events and partner engagements.

Benefits

Comp & perks

competitive compensation
vacation policy
excellent benefits
career growth opportunities