Growth Marketing Lead – Acquisition

toogeza

Growth Marketing Lead overseeing acquisition strategies and driving revenue for an AI-powered legal document platform. Collaborating with cross-functional teams and managing marketing channels effectively.

Posted 5/26/2026full-timeRemote • 🇺🇦 UkraineSeniorWebsite

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Develop and own the marketing strategy with a primary focus on acquisition
Build a hypothesis roadmap — continuous experimentation, always testing
Establish frameworks for scaling what works and cutting what doesn't
Build acquisition funnels from scratch across key channels
Drive subscription conversion and revenue impact — not just traffic metrics
Manage freelancers across paid channels — task assignment and performance evaluation
Hire and onboard inhouse UAM as your first direct report
Coordinate cross-functional work with content, SEO, product and engineering to deliver marketing experiments
Work directly with founders on strategy and budget decisions
Build full-funnel reporting across all channels and traffic sources
Use data to make fast decisions on budget, creative, and audience strategy
Work with analytics tools to surface insights and drive action

Requirements

What you’ll need

Experience in the B2B SaaS industry.
Hands-on experience with one or more acquisition channels (preferably PPC and SMM).
Strong management skills, including stakeholder, team, and project management.
Expertise in building funnels and conducting hypothesis testing.
Advanced command of various analytics tools (GA, BigQuery, Mixpanel, Amplitude, etc.) is essential.
Thinks in terms of business outcomes — revenue, ROMI, and profit, not just channel metrics.
Fluent in English.
A proven track record of building marketing strategies from zero would be a significant advantage.
Experience launching marketing channels from scratch and scaling them into sustainable drivers of user acquisition.

Benefits

Comp & perks

Health insurance
Additional perks to be discussed during the interview

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategyacquisition funnelshypothesis testingsubscription conversionrevenue impactperformance evaluationstakeholder managementproject managementuser acquisition

Soft Skills

strong management skillscross-functional coordinationdata-driven decision makingteam leadership