Growth Marketing Manager

tonies® USA

Growth Marketing Manager overseeing performance marketing initiatives across North America. Responsible for delivering media targets and managing agency relationships.

Posted 5/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own North America paid media performance against agreed targets including new customers, CAC, revenue and ROAS.
Lead the relationship, governance and performance standards of our media agency partner across Meta, Google, TikTok and YouTube.
Set clear weekly, monthly and quarterly priorities for agency partners and ensure delivery against plan.
Review performance regularly, challenge recommendations, and hold partners accountable for optimisation quality and pace.
Reallocate budgets across channels based on results, seasonality and growth opportunity.
Ensure strong operational standards across tracking, UTMs, feeds, naming conventions, pixels and reporting accuracy.
Own the North America testing roadmap across creative, audiences, bidding models, campaign structures and landing pages.
Coordinate activity across paid social, search, affiliate, creator and upper-funnel media so channels work as one system.
Deliver clear weekly, monthly and quarterly performance updates with actions, risks, opportunities and recommendations.

Requirements

What you’ll need

4-6+ years of strong paid media experience across Meta, Google, YouTube and TikTok.
Proven track record delivering profitable growth in-house or agency side.
Experience managing agencies to demanding commercial targets and high execution standards.
Experience in eCommerce, consumer brands or omni-channel businesses preferred.
Exposure to brand media, affiliate, creator or retail media channels is beneficial.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid mediaCACROASoptimisationUTMsreporting accuracybidding modelscampaign structureseCommerceaffiliate marketing

Soft Skills

leadershiprelationship managementperformance managementaccountabilitystrategic planningcommunicationcollaborationanalytical thinkingproblem-solvingprioritization