tonies® USA

Contract Conversion Rate Optimization Manager

tonies® USA

contract

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Location Type: Remote

Location: United States

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About the role

  • Conduct in-depth analysis of website traffic and user behavior using tools such as A/B testing platforms, Google Analytics, and heatmaps.
  • Identify areas for improvement in the conversion funnel and user journey, and develop strategies to optimize these areas.
  • Collaborate with the product and marketing teams to develop and execute conversion optimization campaigns, including landing page optimization, content optimization, and user experience improvements.
  • Conduct thorough research on customer behavior and preferences to inform conversion optimization strategies with both User Testing and on-site testing.
  • Perform A/B and multivariate testing to assess the impact of different optimizations on conversion rates and user experience.
  • Analyze test results and provide actionable insights and recommendations for ongoing optimization efforts.
  • Monitor website performance metrics, such as bounce rate, time on page, and conversion rates, and identify trends or issues that may impact conversion optimization efforts.
  • Stay up-to-date with industry trends and best practices in conversion rate optimization and user experience design.
  • Collaborate with the web development team to implement technical changes and improvements to the website that will enhance conversion rates.
  • Provide regular reports and updates on conversion optimization efforts and results to stakeholders.

Requirements

  • Strong analytical skills and the ability to interpret complex data sets.
  • Proficiency in using web analytics tools such as Optimizely, Google Analytics, and Hotjar.
  • Solid understanding of conversion rate optimization principles and best practices.
  • Experience conducting A/B and multivariate tests.
  • Knowledge of user psychology and behavior, and ability to apply these principles to optimize website performance.
  • Excellent problem-solving skills and the ability to think creatively to improve conversion rates.
  • Strong attention to detail and the ability to prioritize tasks effectively.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Proficient in HTML and CSS.
  • Strong understanding of UX/UI design principles.
  • Familiarity with JavaScript.
  • Bachelor's degree in UX, Marketing, Business, Psychology, or a related field.
  • Proven experience in conversion rate optimization or a similar role.
  • Experience with web analytics tools and A/B testing platforms.
  • Strong portfolio demonstrating successful conversion optimization campaigns and results.
  • Knowledge of SEO best practices and their impact on conversion rates.
  • Familiarity with web development and design principles.
  • Excellent data analysis and reporting skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Knowledge of e-commerce platforms and conversion tracking tools.
  • Continuous learning mindset and willingness to stay updated with industry trends and advancements.
Benefits
  • Remote work
  • Flexible work hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingmultivariate testingweb analyticsHTMLCSSJavaScriptconversion rate optimizationuser experience designSEO best practicesdata analysis
Soft Skills
analytical skillsproblem-solving skillsattention to detailcommunication skillscollaboration skillscreativitytime managementindependenceprioritizationcontinuous learning