tonies® USA

Director, Trade & Retail Marketing – North America

tonies® USA

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Own the full U.S. trade marketing strategy, planning, and execution across all retail channels.
  • Lead and develop a team of 3 across trade marketing, retail activation, and events.
  • Lead annual trade planning, including promotional calendars, retail activation strategy, and partner-specific plans.
  • Oversee the annual trade marketing budget (8–12% of revenue).
  • Contribute to mid- and long-term commercial strategy (2–5 year horizon).
  • Develop differentiated retailer strategies.
  • Build retailer-specific promotional plans and account-level activations.
  • Partner closely with Sales to optimize pricing decisions and product assortment.
  • Research U.S. consumer and shopper behaviors, usage patterns, and buying triggers.
  • Own trade performance analytics and provide reporting to Sales, Marketing, and Leadership.

Requirements

  • 10–15+ years of experience in trade marketing, shopper marketing, retail marketing, or omnichannel marketing in CPG, toy, entertainment, or a related category.
  • Deep experience with major U.S. retailers (Target, Walmart, Amazon, etc.).
  • Strong ability to translate consumer insights into commercially effective programs.
  • Proven leadership in managing teams and influencing cross-functional partners.
  • Budget ownership experience and strong financial acumen.
  • Exceptional project management, communication, and analytical skills.
  • Proven ability to influence senior stakeholders and represent marketing leadership with retail partners and executives.
Benefits
  • Candidates must attach a cover letter.
  • Strong cross-functional alignment with Sales, Brand, Finance, Supply Chain, and E-Commerce.
  • Access to a high-performing trade and retail marketing team.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
trade marketingshopper marketingretail marketingomnichannel marketingbudget managementtrade performance analyticspromotional planningretail activation strategyconsumer insightsfinancial acumen
Soft skills
leadershipproject managementcommunicationanalytical skillsinfluencingteam managementcross-functional collaborationstrategic planningrelationship buildingstakeholder management