tonies® USA

Performance Marketing Manager

tonies® USA

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Own hands-on campaign planning, setup, management, pacing, forecasting and optimization across Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube.
  • Optimize toward platform-specific and cross-channel KPIs (CAC, ROAS, CPA, CTR, CVR, etc.).
  • Execute daily and weekly performance checks, troubleshoot issues, and adjust bids, budgets, and audience strategies accordingly.
  • Ensure proper campaign hygiene: naming conventions, tracking, UTM integrity, pixel health.
  • Develop and manage structured A/B testing roadmaps (creative, audience, bidding, placements, landing pages).
  • Recommend new tactics based on platform best practices and performance insights.
  • Identify and assess emerging ad formats, betas, and algorithm changes across all platforms.
  • Produce clear and actionable performance reporting, highlighting trends and competitor activity, learnings, and recommendations.
  • Partner with our media analyst, and channel specialists to deepen measurement, including incrementality testing, attribution insights, and funnel performance.
  • Maintain weekly dashboards that track performance versus goals.
  • Work closely with Creative to brief new assets, inform ad copy, and share actionable creative insights.
  • Partner with Growth Strategy, Brand, and Product (Dev, eComm) teams to ensure campaigns align with broader business priorities.
  • Coordinate with Data/Analytics to ensure tracking accuracy and robust measurement frameworks.
  • Stay on top of platform updates and shifting best practices across Meta, Google, TikTok, and YouTube.
  • Serve as an expert on algorithm changes, new tools, competitive opportunities, and marketplace shifts.
  • Represent the team in partner conversations with Meta, Google, TikTok, and other media vendors.

Requirements

  • 4–6+ years of hands-on paid media buying across Meta, Google, Advertorial, Affiliate and TikTok (YouTube is a plus!)
  • Proven track record managing full-funnel campaigns with strong performance outcomes (certifications are a plus!)
  • Excellent project management discipline; able to juggle high-volume campaigns and cross-functional requests while maintaining clear organization and timely execution
  • Experience working within an agency and/or brand omni-channel environment.
  • Deep platform fluency: targeting, optimization levers, audience strategies, bidding models, creative best practices.
  • Strong analytical and Excel/Sheets skills; comfortable working with pivoting large data sets, dashboards and interpreting data insights
  • Ability to write or iterate on ad copy and collaborate on creative strategy.
  • Experience across Shopify, Channable, Amplitude and Merchant Center a plus!
  • Highly detail-oriented with strong QA instincts
  • Data-driven, curious, and constantly testing to uncover new growth opportunities.
  • Comfortable owning decisions and working autonomously in fast-paced environments.
  • Strong communicator who can turn complex performance data into clear insights.
Benefits
  • Remote work options
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign planningcampaign managementperformance optimizationA/B testingdata analysisad copywritingpaid media buyingKPI optimizationbudget managementaudience strategy
Soft skills
project managementorganizational skillscommunication skillsanalytical skillsattention to detailautonomycuriositycollaborationproblem-solvingtime management