tonies® USA

Influencer & Community Marketing Manager

tonies® USA

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Develop and execute influencer strategies that drive awareness, engagement, and conversion across key platforms (Instagram, TikTok, YouTube)
  • Manage full influencer lifecycle from discovery and contracting to content approval, measurement and optimization
  • Work closely with Brand Marketing to translate seasonal campaign strategies into impactful influencer programs
  • Scale UGC and ambassador programs to continually refresh social storytelling
  • Partner cross-functionally with Brand, PR, and Paid Media teams to integrate influencer content into broader campaigns and product launches
  • Identify and nurture long-term creator relationships
  • Report monthly on campaign performance and spend allocations
  • Stay ahead of platform updates, cultural trends and emerging creators to keep tonies at the forefront of influencer marketing
  • Build and activate tonies community presence both online and offline to foster belonging, advocacy and fan-led content creation

Requirements

  • 3–5 years of influencer marketing or social media experience working with creators (consumer brand or agency background preferred)
  • Hands-on experience managing influencer campaigns, ideally through SAAS platforms like Aspire
  • Strong grasp of social platforms beyond the major three - Reddit, Discord, Substack, Facebook Groups and other community hubs where parents gather
  • Strong mix of people skills and analytical rigor
  • Experience with event planning or ambassador/community programs
  • Highly organized and detail-oriented
  • Strong written and verbal communication skills
Benefits
  • Health insurance
  • Paid time off
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
influencer marketingsocial media experiencecampaign managementcontent approvalmeasurementoptimizationevent planningcommunity programsUGCambassador programs
Soft skills
people skillsanalytical rigororganizational skillsdetail-orientedwritten communicationverbal communication