Senior Marketing Manager, Demand Gen

Tonic.ai

Senior Marketing Manager responsible for demand generation at Tonic.ai. Driving pipelines through paid channels, emails, and ABM campaigns with measurable results.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $160,000 per yearWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Own the top of our funnel; from first impression to signed-up user.
Manage paid channels, email marketing, and ABM execution.
Measure against the pipeline and paid conversions your programs produce.
Write ads, run Clay workflows, launch campaigns, and optimize them.
Run experiments and request necessary assets, support, or budget.
Google Ads management: search campaigns for all products.
Manage paid social: channels include LinkedIn, Meta, Reddit, etc.
Coordinate acquisition email sequences targeting prospects.
Run account-based campaigns and direct mail to high-intent segments.
Test creative, list, and offer combinations with measurable response tracking.
Document test-and-learn results for the marketing team.

Requirements

What you’ll need

4–7 years in demand generation, growth marketing, or acquisition-focused roles
AI-native operator - you use AI tools daily to move faster, automate repetitive work, generate creative variants, and unblock yourself without waiting on resources.
Direct experience with acquisition for a PLG (product-led growth) or freemium motion
Hands-on experience with Google Ads and LinkedIn Campaign Manager; you build and manage campaigns yourself, not through an agency
Experience running email marketing programs, including copy, sequencing, and deliverability
ABM experience - you understand account selection, multi-threading, and what it takes to get an account to engage
Familiarity with Clay, Apollo, or similar enrichment/sequencing tools is a strong plus
You've worked at a B2B SaaS startup. You know what it means to operate without a fully built infrastructure and figure things out as you go.
You're comfortable being held to pipeline numbers, not just activity metrics.
Strong enough writer to own your own ad copy and email copy without a copywriter on every asset.

Benefits

Comp & perks

Offers Equity
Offers Bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingacquisition marketingGoogle Adsemail marketingaccount-based marketing (ABM)campaign managementcopywritingpipeline measurementresponse tracking

Soft Skills

AI-native operatorproblem-solvingcreativityself-motivationadaptabilitycommunicationcollaborationanalytical thinkingorganizational skillswriting skills