Tonic.ai

Marketing

• Own the top of our funnel; from first impression to signed-up user.
• Manage paid channels, email marketing, and ABM execution.
• Measure against the pipeline and paid conversions your programs produce.
• Write ads, run Clay workflows, launch campaigns, and optimize them.
• Run experiments and request necessary assets, support, or budget.
• Google Ads management: search campaigns for all products.
• Manage paid social: channels include LinkedIn, Meta, Reddit, etc.
• Coordinate acquisition email sequences targeting prospects.
• Run account-based campaigns and direct mail to high-intent segments.
• Test creative, list, and offer combinations with measurable response tracking.
• Document test-and-learn results for the marketing team.

Senior Marketing Manager, Demand Gen

Growth Marketing

• Own the Self-Serve Roadmap: You’ll translate revenue goals into a prioritized backlog of in-product experiments, testing pricing gates, credit-based systems, and "swipe-to-pay" pathways.
• Master the Onboarding Flow: You’ll define the "Aha!" moment for Tonic Fabricate and build the in-app checklists, tooltips, and activation triggers that ensure technical users find value in their first session.
• Instrument the Sales Bridge: You will identify the high-intent signals that define a Product Qualified Lead. You’ll architect the hand-off that alerts our sales team when a developer at a Fortune 500 company has reached critical usage depth.
• Product-Led Expansion: Identify and implement viral product features, such as team invitations or shared workspaces, to drive bottom-up growth within large organizations.
• Usage-Based Retention: Map customer cohorts and build automated, data-driven triggers (email, in-app, Slack notifications) that move users from trial to habit formation to expansion.

Senior Growth Marketing Manager

• Architect the AI-Native PLG Funnel: Move beyond traditional onboarding emails by building autonomous agents that research, activate, and guide users through the Fabricate experience.
• Engineer the Sales Bridge: Leverage AI-native orchestration (Clay, n8n, etc.) and LLMs to identify high-fidelity Product Qualified Leads based on complex usage patterns that standard tools miss.
• Invent Growth Capabilities: Build what doesn't exist yet, like a persistent agent that scans usage data to identify "Aha!" moments and personalizes expansion paths in real-time.
• Build the Experimentation Layer: Rapidly prototype in-product experiments, including pricing gates and credit-based systems, using AI to ship functional growth loops overnight.

Senior Marketing Manager, Demand Gen

Senior Growth Marketing Manager

Marketing Engineer