Tonic.ai

Senior Growth Marketing Manager

Tonic.ai

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own the Self-Serve Roadmap: You’ll translate revenue goals into a prioritized backlog of in-product experiments, testing pricing gates, credit-based systems, and "swipe-to-pay" pathways.
  • Master the Onboarding Flow: You’ll define the "Aha!" moment for Tonic Fabricate and build the in-app checklists, tooltips, and activation triggers that ensure technical users find value in their first session.
  • Instrument the Sales Bridge: You will identify the high-intent signals that define a Product Qualified Lead. You’ll architect the hand-off that alerts our sales team when a developer at a Fortune 500 company has reached critical usage depth.
  • Product-Led Expansion: Identify and implement viral product features, such as team invitations or shared workspaces, to drive bottom-up growth within large organizations.
  • Usage-Based Retention: Map customer cohorts and build automated, data-driven triggers (email, in-app, Slack notifications) that move users from trial to habit formation to expansion.

Requirements

  • PLG Native: 4+ years of growth experience specifically within self-service SaaS or developer-first tools. You think in terms of activation rates and time to value, not MQLs.
  • AI-Native Data Fluency: You are a power user of LLMs to perform cohort analysis, funnel deep-dives, and translate raw product data into GTM strategy. You pull your own insights from Amplitude, Mixpanel, or PostHog.
  • Developer Persona Alignment: You understand that engineers hate traditional marketing. You know how to build a user journey that prioritizes utility, documentation, and immediate product value.
  • Creative Hustle: You are a builder at heart. You don't wait for a brand agency; you spin up your own experiments, test copy, and do unscalable things to find what works.
  • AI-Forward Mindset: You leverage AI to implement exponential efficiency in your own workflow and the user journeys you build.
Benefits
  • Impact: You will be the primary architect of the PLG playbook for our newest product.
  • Autonomy: We value a "bias for action." You will have the freedom to experiment, fail fast, and double down on winning growth loops.
  • Culture: We value intellectual curiosity, grounded data strategy, and the 0-1 builder spirit.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
cohort analysisfunnel analysisdata-driven triggersproduct experimentationactivation ratesusage mappingself-service SaaSGTM strategyviral product featurespricing strategies
Soft Skills
creative problem solvinguser journey designbuilder mindsetadaptabilitycollaborationcommunicationstrategic thinkingcustomer-centric approachinitiativeanalytical thinking