TomTom

Senior Developer Advocate

TomTom

full-time

Posted on:

Location Type: Hybrid

Location: AmsterdamNetherlands

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About the role

  • Help develop and execute a comprehensive developer engagement strategy, building and nurturing a vibrant developer community through targeted initiatives, ongoing programs, and collaborative events.
  • Serve as a technical ambassador for TomTom’s products, representing the developer voice externally.
  • Build a deep understanding of developer workflows, pain points, and evolving needs.
  • Translate developer insights into clear, actionable input for the roadmap.
  • Contribute to developer tooling such as SDK extensions, API playgrounds, demos, and interactive examples.
  • Create compelling technical content, including documentation, tutorials, demos, and code samples.
  • Define and track success metrics for developer engagement and tooling initiatives.
  • Collaborate closely with Engineering, Product Management, Marketing, and Sales to ensure tools, content, and programs are aligned, well‑integrated, and impactful.
  • Ramp up on TomTom’s platform, domain, and products with strong onboarding and support.

Requirements

  • Strong technical background, with hands-on experience contributing to software products, platforms, APIs, or SDKs.
  • Experience in Developer Relations, Developer Advocacy, or a closely related role working with technical developer audiences.
  • Ability to understand and explain developer workflows, identify friction points, and translate technical complexity into clear guidance, content, and examples.
  • Proficiency in at least one modern programming language (e.g., JavaScript, Python, Java), and comfort working with APIs, SDKs, and developer tools.
  • Solid understanding of RESTful API concepts and common integration patterns.
  • Experience creating technical content such as tutorials, documentation, demos, or sample applications for developers.
  • Strong communication skills, including comfort engaging with developers through presentations, written content, and community interactions.
  • Experience working cross-functionally with Engineering, Product Management, Marketing, and other stakeholders.
  • Analytical and problem-solving mindset, with an interest in using data and feedback to improve developer experience and adoption.
  • Ability to ramp up quickly on new domains, platforms, and products with appropriate onboarding and support.
Benefits
  • A competitive compensation package
  • Time and resources to grow and develop, including a personal development budget and paid leave for learning days, as well as paid access to e-learning resources such as O’Reilly and LinkedIn Learning.
  • Time to support life outside of work, with enhanced parental leave plus paid leave to care for loved ones and volunteer in local communities.
  • Work flexibility, where TomTom’ers, in agreement with their manager and team, use both the office and home to focus, collaborate, learn and socialize.
  • Improve your home office with a setup budget and get extra support with a monthly allowance.
  • Enjoy options to work from your home country and abroad for a set number of days each year.
  • Take the holidays you want with a competitive holiday plan, plus an extra day off to celebrate your birthday.
  • Join annual events like our Hackathon and DevDays to bring your ideas to life with talented teammates from around the world.
  • Become a part of our inclusive global culture and have the chance to collaborate with a diverse community.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
JavaScriptPythonJavaAPIsSDKsRESTful APIdeveloper toolingtechnical content creationdocumentationtutorials
Soft Skills
communication skillsanalytical mindsetproblem-solvingcollaborationdeveloper advocacycommunity engagementpresentation skillscontent translationcross-functional teamworkdeveloper insights