Global Campaign Manager

TomTom

full-time

Posted on: 1/7/2026

Location Type: Hybrid

Location: Amsterdam • Netherlands

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About the role

Develop and optimize smart, impactful campaigns across email and mobile notification channels, each with its own creative style — from classic CRM to bold, experimental ideas.
Create engaging, exciting content that sparks action, boosts engagement, and delivers meaningful moments across a global audience.
Increase customer lifetime value by shaping and improving the end-to-end customer journey.
Build intelligent segmentation strategies to deliver the right message, to the right customer, at the right moment, across multiple products and markets.
Dive into data to uncover insights, understand customer behavior, and drive beautifully personalized experiences.
Design, launch, and iterate on new and existing campaigns — measuring results, A/B testing relentlessly, and optimizing across all channels.
Be a true CRM champion, sharing best practices and inspiring creativity within the global CRM team and beyond.
Constantly scout for new opportunities to innovate, experiment, automate, and surprise our customers in fresh ways.
Collaborate with a diverse set of stakeholders across cultures and departments — using empathy, clarity, and strong relationship-building to bring people together.
Own your campaigns end-to-end and adjust processes when needed.

A bachelor’s or academic degree in Business, Marketing, or a related field.
3–5+ years of experience in a digital/CRM role.
Proven CRM expertise, especially in email marketing, lifecycle flows, segmentation, and targeting.
Experience in mobile marketing (push notifications, in-app messaging).
Strong stakeholder-management skills and the ability to communicate professionally and empathetically across different cultures.
Comfort working in a fast-paced environment with shifting priorities.
Strong analytical abilities and confidence using data to drive decisions.
Solid understanding of segmentation strategy, experimentation, and A/B testing.
Highly organized, detail-oriented, proactive, and a natural self-starter.
Excellent written and verbal communication skills.
The ability to roll up your sleeves and operate both strategically and hands-on when needed.
A fun, curious, creative, and open-minded approach — and genuine enjoyment working in an international, multicultural environment.
Fluency in English; additional languages are a plus.

Benefits

A competitive compensation package
Time and resources to grow and develop, including a personal development budget and paid leave for learning days, as well as paid access to e-learning resources such as O’Reilly and LinkedIn Learning.
Enhanced parental leave plus paid leave to care for loved ones and volunteer in local communities.
Work flexibility, where TomTom’ers, in agreement with their manager and team, use both the office and home to focus, collaborate, learn and socialize.
Improve your home office with a setup budget and get extra support with a monthly allowance.
Options to work from your home country and abroad for a set number of days each year, to visit family and friends, or to simply explore the world we’re mapping.
A competitive holiday plan, plus an extra day off to celebrate your birthday.
Join annual events like our Hackathon and DevDays to bring your ideas to life with talented teammates from around the world.
A chance to collaborate with a diverse community – over 80 nationalities at TomTom!

Tip: use these terms in your resume and cover letter to boost ATS matches.

CRMemail marketinglifecycle flowssegmentationtargetingmobile marketingpush notificationsin-app messagingA/B testingdata analysis

stakeholder managementcommunicationempathyrelationship buildingorganizational skillsdetail-orientedproactiveself-startercreativitycuriosity

Bachelor's degreedegree in Businessdegree in Marketing