Senior Manager, Partner Marketing
Asurion
Integrated Marketing Manager
TOMS
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $105,000 - $115,000 per year
Job Level
Mid-LevelSenior
About the role
- Execute integrated marketing campaigns across multiple channels, ensuring consistent brand messaging and optimal performance tracking from launch through completion
- Coordinate campaign timelines, deliverables, and stakeholder communications to ensure seamless execution of marketing initiatives aligned with business objectives
- Monitor campaign performance metrics and provide regular reporting on KPIs, conversion rates, and ROI to support data-driven optimization decisions
- Support the development and maintenance of the global Integrated Marketing Calendar, coordinating messaging, key dates, product launches and promotional activities across all touchpoints
- Assist in strategic seasonal planning for product launches, seasonal campaigns, and brand initiatives; manage detailed project plans and stakeholder communications
- Execute collaboration programs including partner/talent coordination and contractual requirement management for go-to-market programs
- Collaborate with Creative and Production teams by developing briefs and managing approval processes to ensure assets meet channel needs
- Execute wholesale marketing initiatives including trade show coordination, retailer partnership programs, and co-marketing campaigns to drive sell-in and sell-through
- Manage account-specific marketing deliverables for key retail partners including advertising co-op materials, in-store displays, and sales enablement tools
- Assist in development of sales enablement programs and materials (pitch decks, workbooks, lookbooks, training materials)
- Coordinate creative development and production for wholesale materials, managing approvals with internal teams and external retail partners
- Support DTC marketing programs including digital campaigns, email marketing, and on-site optimization in partnership with Product Marketing, Performance Marketing & Site Merchandising
- Collaborate with Site Merchandising on seasonal product marketing strategies to ensure alignment with brand priorities and messaging
- Assist in planning and execution of brand events and activations, managing logistics, vendor coordination, budget tracking, and post-event analysis
- Support experiential marketing programs through project management, budget tracking, and stakeholder communication
- Execute data-driven marketing strategies that align with TOMS' mission and drive business results; collaborate cross-functionally to deliver integrated programs
Requirements
- 5+ years of professional product marketing experience, preferably with footwear, fashion, or lifestyle brands is required
- 5+ years project management and campaign execution experience is required
- 4+ years of Marketing analytics and performance tracking
- 3-5 years of experience with Budget management and financial planning
- 1-3 years of Team leadership and development experience
- Excellent Cross-functional collaboration and communication skills
- Excellent visual, oral, and written communication skills
- Experience managing Vendor and agency partnerships
- Must be a Self-starter, motivated, strong ability to find solutions, and action oriented
- Interpersonal skills, leading and inspiring internal and external teams
- Skilled in Microsoft Office Suite
- A genuine enthusiasm for TOMS' mission and a commitment to making kindness in business the norm
