TOMS

Integrated Marketing Manager

TOMS

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $105,000 - $115,000 per year

Job Level

Mid-LevelSenior

About the role

  • Execute integrated marketing campaigns across multiple channels, ensuring consistent brand messaging and optimal performance tracking from launch through completion
  • Coordinate campaign timelines, deliverables, and stakeholder communications to ensure seamless execution of marketing initiatives aligned with business objectives
  • Monitor campaign performance metrics and provide regular reporting on KPIs, conversion rates, and ROI to support data-driven optimization decisions
  • Support the development and maintenance of the global Integrated Marketing Calendar, coordinating messaging, key dates, product launches and promotional activities across all touchpoints
  • Assist in strategic seasonal planning for product launches, seasonal campaigns, and brand initiatives; manage detailed project plans and stakeholder communications
  • Execute collaboration programs including partner/talent coordination and contractual requirement management for go-to-market programs
  • Collaborate with Creative and Production teams by developing briefs and managing approval processes to ensure assets meet channel needs
  • Execute wholesale marketing initiatives including trade show coordination, retailer partnership programs, and co-marketing campaigns to drive sell-in and sell-through
  • Manage account-specific marketing deliverables for key retail partners including advertising co-op materials, in-store displays, and sales enablement tools
  • Assist in development of sales enablement programs and materials (pitch decks, workbooks, lookbooks, training materials)
  • Coordinate creative development and production for wholesale materials, managing approvals with internal teams and external retail partners
  • Support DTC marketing programs including digital campaigns, email marketing, and on-site optimization in partnership with Product Marketing, Performance Marketing & Site Merchandising
  • Collaborate with Site Merchandising on seasonal product marketing strategies to ensure alignment with brand priorities and messaging
  • Assist in planning and execution of brand events and activations, managing logistics, vendor coordination, budget tracking, and post-event analysis
  • Support experiential marketing programs through project management, budget tracking, and stakeholder communication
  • Execute data-driven marketing strategies that align with TOMS' mission and drive business results; collaborate cross-functionally to deliver integrated programs

Requirements

  • 5+ years of professional product marketing experience, preferably with footwear, fashion, or lifestyle brands is required
  • 5+ years project management and campaign execution experience is required
  • 4+ years of Marketing analytics and performance tracking
  • 3-5 years of experience with Budget management and financial planning
  • 1-3 years of Team leadership and development experience
  • Excellent Cross-functional collaboration and communication skills
  • Excellent visual, oral, and written communication skills
  • Experience managing Vendor and agency partnerships
  • Must be a Self-starter, motivated, strong ability to find solutions, and action oriented
  • Interpersonal skills, leading and inspiring internal and external teams
  • Skilled in Microsoft Office Suite
  • A genuine enthusiasm for TOMS' mission and a commitment to making kindness in business the norm