TOMS

Marketing

• Execute integrated marketing campaigns across multiple channels, ensuring consistent brand messaging and optimal performance tracking from launch through completion
• Coordinate campaign timelines, deliverables, and stakeholder communications to ensure seamless execution of marketing initiatives aligned with business objectives
• Monitor campaign performance metrics and provide regular reporting on KPIs, conversion rates, and ROI to support data-driven optimization decisions
• Support the development and maintenance of the global Integrated Marketing Calendar, coordinating messaging, key dates, product launches and promotional activities across all touchpoints
• Assist in strategic seasonal planning for product launches, seasonal campaigns, and brand initiatives; manage detailed project plans and stakeholder communications
• Execute collaboration programs including partner/talent coordination and contractual requirement management for go-to-market programs
• Collaborate with Creative and Production teams by developing briefs and managing approval processes to ensure assets meet channel needs
• Execute wholesale marketing initiatives including trade show coordination, retailer partnership programs, and co-marketing campaigns to drive sell-in and sell-through
• Manage account-specific marketing deliverables for key retail partners including advertising co-op materials, in-store displays, and sales enablement tools
• Assist in development of sales enablement programs and materials (pitch decks, workbooks, lookbooks, training materials)
• Coordinate creative development and production for wholesale materials, managing approvals with internal teams and external retail partners
• Support DTC marketing programs including digital campaigns, email marketing, and on-site optimization in partnership with Product Marketing, Performance Marketing & Site Merchandising
• Collaborate with Site Merchandising on seasonal product marketing strategies to ensure alignment with brand priorities and messaging
• Assist in planning and execution of brand events and activations, managing logistics, vendor coordination, budget tracking, and post-event analysis
• Support experiential marketing programs through project management, budget tracking, and stakeholder communication
• Execute data-driven marketing strategies that align with TOMS' mission and drive business results; collaborate cross-functionally to deliver integrated programs

Integrated Marketing Manager