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TOMRA

Area Sales Manager

TOMRA

Area Sales Manager for TOMRA Food focusing on the fresh food industry. Leading sales efforts and managing customer relationships in specified market segments.

Posted 4/17/2026full-timeRemote • 🇪🇸 SpainSeniorLeadWebsite

About the role

Key responsibilities & impact
  • Managing all or part of a country within a defined market segment
  • Coordinating agencies and line integrators
  • Identifying new projects
  • Establishing contacts with companies
  • Proposing tailored solutions to meet their needs
  • Delivering results and being committed to win
  • Responsible for acquiring business in the market
  • Visiting customers and staying informed about market conditions
  • Engaging in consultative sales approach
  • Researching and educating oneself on TOMRA technology, competition, category, and customer value
  • Sales planning and maintaining a pipeline of projects
  • Ensuring quality handover to Sales Admin and CPM
  • Organizing promotion activities within the area such as demos and webinars
  • Collaborating with Sales Team and creating commercial test reports

Requirements

What you’ll need
  • 7+ years of experience in sales, specifically in large capital equipment
  • Strong background in the fresh food industry
  • Fluency in English and Spanish
  • Proven ability to build relationships, manage long sales cycles, and close high‑value deals
  • Down to earth and open, honest communicator
  • Analytical thinker, able to implement a structured approach
  • Strong networker and communicator at all levels
  • Result orientated and eager to learn by listening to market need
  • Capable of travelling 50% of the time

Benefits

Comp & perks
  • Flexible work arrangements
  • Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales planningconsultative salespipeline managementproject identificationrelationship buildinghigh-value deal closingmarket researchquality handovercommercial test reporting
Soft Skills
communicationanalytical thinkingnetworkingresult orientationcommitmentopennesshonestystructured approacheagerness to learn