Senior SEA & Tracking Manager

Tomorrow Education Group

Senior SEA Manager responsible for advancing Google Ads accounts across educational brands. Driving performance via strategies, optimization, and collaboration with data, CRM, and marketing teams.

Posted 7/31/2026full-timeRemote • 🇩🇪 GermanySenior💰 €60,000 - €75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in managing and optimizing Google Ads accounts, with a strong focus on performance-driven growth strategies and data quality. Proficient in developing complex lead-generation funnels and implementing advanced tracking architectures to enhance campaign effectiveness.

Highest-signal resume keywords

Google Ads ManagementSmart Bidding OptimizationLead-Generation StrategiesGoogle Tag ManagerData Quality Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google SearchPerformance MaxConversion Value OptimizationCross-Channel TrackingServer-Side TrackingConsent ModeEnhanced ConversionsConversion APIsFirst-Party Data StrategiesTechnical Troubleshooting

Soft Skills

Analytical SkillsAction RecommendationsCollaboration

Tools & Technologies

Google Analytics 4Google Tag ManagerCRM SystemsBI Systems

Industry Keywords

Lead-Generation Business ModelsMulti-Stage FunnelsGrowth-Oriented CompanyDigital Business Model

About the role

Key responsibilities & impact

Responsibility for the strategic development of our Google Ads accounts across multiple education brands
Development and scaling of Search, Performance Max and other Google campaigns across complex lead-generation funnels
Management of significant advertising budgets with a focus on efficiency, scalability and long-term profitability
Identification of new growth levers based on search behavior, market potential and performance data
Continuous improvement of account structures, campaign architectures and bidding approaches
Optimization and advancement of our Smart Bidding strategies based on high-quality conversion signals
Development of concepts for value-based bidding and the evaluation of different conversion stages along the funnel
Analysis of conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources
Close collaboration with CRM, Sales and Data teams to improve lead and conversion quality
Design and execution of tests to improve campaign and funnel performance
Responsibility for the quality of the data foundation within our Google marketing landscape
Advancement of tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads
Analysis of tracking, attribution and data-quality issues and derivation of sustainable solutions
Identification and implementation of automation and AI opportunities within the SEA workflow
Use of modern AI tools to accelerate analyses, testing processes and operational workflows

Requirements

What you’ll need

At least 6 years of hands-on experience building, managing and scaling Google Ads accounts
Proven track record managing and optimizing significant ad budgets (ideally €500,000+ monthly)
Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies and Conversion Value Optimization
Several years of experience in lead-generation business models with complex, multi-stage funnels and long conversion cycles
Experience in an in-house role within a growth-oriented company, scale-up or digital business model
Demonstrable experience developing and implementing growth strategies for performance-driven business models
Strong analytical skills and the ability to translate complex relationships into concrete action recommendations
Fluent German, both written and spoken
Proven experience independently designing, implementing and evolving cross-channel tracking architectures
Excellent knowledge of Google Tag Manager (web & server-side), Google Analytics 4 and conversion tracking across multiple advertising platforms
Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs and first-party data strategies
Experience with offline conversion imports and CRM-based measurement setups
Ability to independently build and validate tracking and data flows between ad platforms, CRM, analytics and BI systems
Deep understanding of the impact of data quality, signal loss, attribution and conversion latencies on Smart Bidding systems
Experience in technical troubleshooting, quality assurance and documentation of complex tracking implementations

Benefits

Comp & perks

Fully remote within Germany
Temporary remote work from other European countries possible (primary residence and official workplace must remain Germany)
30 days of vacation per year
Flexible working hours and a high degree of autonomy
Attractive compensation package
Modern hardware and home-office equipment
Employer contribution to company pension scheme
Regular team and company events
Corporate Benefits program
€50 tax-free non-cash benefit per month after the probationary period, usable flexibly regionally
The opportunity to combine education and technology and make a measurable social impact