Product Marketing Manager
Togetherwork
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Craft compelling messaging that reflects real customer needs and differentiates our products in the market.
- Align messaging with business outcomes, connecting product capabilities to retention, engagement, and revenue growth.
- Ensure brand and message consistency across all customer touchpoints—including website, in-app experiences, campaigns, and enablement materials.
- Lead go-to-market (GTM) planning and execution for new product launches and feature releases, from strategy to post-launch performance review.
- Collaborate across teams—Product, Sales, and Customer Success—to align positioning and execution.
- Leverage analytics to evaluate adoption, usage, and retention, incorporating learnings into future GTM strategies.
- Develop customer segmentation models that highlight user needs across key personas, from solo operators to multi-location organizations.
- Lead voice-of-customer and competitive insights to inform roadmap priorities, product positioning, and lifecycle marketing.
- Transform data into strategy, using churn, engagement, and retention trends to guide messaging and campaign development.
- Create enablement tools—battlecards, pitch decks, FAQs, and campaign content—that empower internal teams and strengthen go-to-market execution.
- Partner with marketing teammates to develop product-focused campaigns, webinars, blogs, and educational content that increase customer stickiness.
- Support customer adoption and retention through lifecycle programs, in-app messaging, and educational initiatives.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related technical field (preferred).
- 3–5+ years of experience in product marketing, product management, or technical marketing roles within SaaS or technology-driven organizations.
- Proven success developing and executing go-to-market strategies for B2B SaaS or technical products.
- Strong technical aptitude with the ability to quickly understand and communicate complex product details.
- Excellent storytelling and communication skills with the ability to translate technical concepts into compelling value propositions.
- Proficiency with CRM, analytics, and marketing automation platforms, as well as emerging AI tools.
- Strong project management and collaboration skills, comfortable leading initiatives across multiple teams.
- Data-driven mindset with a demonstrated ability to analyze performance and optimize outcomes.
Benefits
- Medical, dental, and vision insurance options
- 100% employer-paid short/long-term disability
- Basic Life Insurance
- 401(k) with 100% company match
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 9 company-paid holidays
- 6 weeks paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategiescustomer segmentation modelsdata analysisproduct marketinglifecycle marketingcampaign developmentproduct managementtechnical marketingSaaSB2B
Soft skills
storytellingcommunicationcollaborationproject managementdata-driven mindsetleadershipstrategic thinkingcustomer focusanalytical thinkingcreativity
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications