Creative Strategist, Paid Acquisition

Together Light Incorporated

Creative Strategist producing and optimizing paid advertising for Together Light’s international dating brands. Building data-driven creative systems across video, static ads, customer psychology, and AI tools.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing performance marketing creative strategies for digital advertising across multiple platforms, with a strong focus on copywriting, storytelling, and data analysis to drive customer acquisition and engagement.

Highest-signal resume keywords

Performance Marketing Creative DevelopmentCopywriting and StorytellingCreative Brief DevelopmentA/B Testing and OptimizationData Analysis and Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AdvertisingVideo AdvertisingStatic AdvertisingCreative Production ManagementCreative Experimentation

Soft Skills

Organizational SkillsAttention to DetailCommunication Skills

Tools & Technologies

AI-Powered Creative ToolsCreatify

Industry Keywords

MetaGoogleYouTubeTikTokCustomer Acquisition

About the role

Key responsibilities & impact

Own advertising creative strategy and production for paid acquisition across Meta, Google, YouTube, TikTok, and future channels
Study customers to identify resonant messaging, motivations, objections, desires, and pain points
Develop creative concepts, hooks, messaging, headlines, scripts, offers, calls-to-action, and testing hypotheses
Write detailed creative briefs for internal designers, external agencies, and AI creative tools
Lead production of approximately 10 new video advertisements per week plus supporting static creative
Direct internal designers, external video agencies, and AI creative platforms to produce polished assets
Maintain a 2–3 week production schedule aligned with the paid media testing roadmap
Review assets for brand consistency and brief compliance
Build and maintain a searchable creative library organized by audience, messaging, hook, offer, visual style, format, and performance
Document performance data and link results to creative attributes
Identify creative patterns, winning concepts, underperforming themes, and creative fatigue
Create playbooks documenting winning hooks, messaging, and visual patterns
Partner with the Performance Marketing Lead on creative performance analysis and testing priorities
Deliver weekly performance reports with data-backed insights and recommendations
Present recommendations for future creative focus
Review customer interviews, surveys, and research to extract actionable insights
Monitor trends in dating, relationships, international dating, and related spaces
Develop quarterly customer insight briefings for leadership
Improve creative intake, briefing, production, and delivery workflows
Develop and document standards for briefs, asset specifications, naming conventions, and folder organization
Document processes, standards, and best practices for team continuity and scaling
Report directly to the Head of Growth and support scaling paid acquisition for Together Light Inc.'

Requirements

What you’ll need

3+ years developing performance marketing creative for digital advertising across Meta, Google, YouTube, TikTok, or similar
Demonstrated track record creating advertising that drives measurable business results, including customer acquisition, conversion, or retention
Strong copywriting and storytelling skills
Ability to identify emotional hooks and compelling messages
Experience creating both video and static advertising creative
Experience developing creative briefs and directing creative production teams or agencies
Strong analytical mindset and ability to interpret creative performance data and identify patterns
Experience with A/B testing, creative experimentation, and optimization
Excellent organizational skills and meticulous attention to detail
Experience working with designers, video editors, and production teams
Comfortable using or learning AI-powered creative tools such as Creatify
Ability to manage multiple creative projects simultaneously without losing quality
Excellent written and verbal communication skills

Benefits

Comp & perks

The posting does not specify benefits or compensation extras.