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Performance Marketing Lead
Together Light IncorporatedPerformance Marketing Lead optimizing paid acquisition for Together Light’s international online businesses. Running experiments, improving funnel conversion, and using analytics to increase revenue and reduce acquisition costs.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing and optimizing paid digital advertising campaigns across platforms such as Google Ads, Microsoft Ads, and TikTok, with a strong focus on data analysis, A/B testing, and performance tracking. Proven ability to drive measurable business results through strategic audience targeting and budget management.
Highest-signal resume keywords
Google Ads ManagementCampaign Performance AnalysisA/B Testing and ExperimentationGoogle Analytics 4 ProficiencyBudget Management and ROI Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Digital AdvertisingCampaign ManagementAudience TargetingConversion Rate OptimizationData AnalysisBidding StrategiesTracking SetupPerformance Metrics MonitoringExperiment DocumentationCreative Performance Analysis
Soft Skills
Excellent Communication SkillsAnalytical ThinkingOrganizational SkillsIndependent Work EthicAttention to Detail
Tools & Technologies
Google AdsMicrosoft AdsYouTubeTikTokGoogle Analytics 4Google Tag Manager
Industry Keywords
CTRCPCCACROASMarketing FunnelLanding Page OptimizationCreative TestingPerformance MaxSearch AdsDisplay Ads
About the role
Key responsibilities & impact- Build, launch, and manage campaigns across Google Ads, Microsoft Ads, YouTube, and TikTok
- Monitor campaign health using CTR, conversion rates, CPC, CAC, and ROAS
- Manage budgets to maximize ROI, scale winning campaigns, and pause underperformers
- Refine audience targeting, keywords, and bidding strategies based on performance data
- Report campaign performance to the CEO weekly with insights and recommendations
- Design and execute 4–6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, and offers
- Document experiment hypotheses, results, insights, and business impact
- Conduct weekly performance reviews, identify winners, and plan future tests
- Scale winning experiments into ongoing campaigns and retire underperforming approaches
- Analyze creative performance, identify winners, and detect creative fatigue
- Provide data-driven feedback to the Creative Strategist and maintain the creative testing pipeline
- Analyze the acquisition funnel from ad click through landing page, registration, and paid membership
- Work with Product and Design on landing-page optimization and A/B testing
- Collaborate with Engineering on registration-flow optimization and conversion improvement
- Provide weekly funnel insights to Product, Engineering, and Sales teams
- Set up and maintain tracking using Google Analytics 4, Google Tag Manager, and native platform reporting
- Track key marketing metrics and ensure data integrity across platforms
- Prepare detailed weekly reports for the CEO on revenue, channel ROAS, CAC trends, and actionable insights
- Troubleshoot tracking issues across advertising platforms
Requirements
What you’ll need- 5+ years managing paid digital advertising campaigns at scale
- Demonstrated track record of improving measurable business results through paid acquisition, including revenue growth, CAC reduction, or ROAS improvement
- Strong hands-on experience with Google Ads, including Search, Display, Shopping, and Performance Max
- Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta
- Proven ability to set up tracking with Google Analytics 4 and Google Tag Manager
- Ability to analyze marketing funnel metrics
- Experience with A/B testing, experimentation, and landing-page optimization
- Strong analytical and quantitative skills
- Ability to make evidence-based decisions
- Excellent written and verbal communication skills
- Ability to explain complex concepts clearly to technical and non-technical audiences
- Comfortable working independently in a remote environment with minimal supervision
- Highly organized, meticulous with documentation, and disciplined about process
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Together Light Incorporated Website LinkedIn All Job Openings 51 - 200 employees Founded 2009 👥 B2C 🌍 Social Impact B2C
- Social Impact Together Light Incorporated is a company whose public website and tagline emphasize “Bringing People Together. ” The available site content is minimal — showing navigation items like About Us, Jobs, Contact, Legal/Privacy and a mission-like phrase — and does not describe specific products, services, or markets. Based on the tagline and site structure, the organization appears consumer- or community-oriented and focused on connecting people, but there is insufficient public detail to identify precise offerings or business model. Performance Marketing Lead 🔥 28 minutes ago 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Build, launch, and manage campaigns across Google Ads, Microsoft Ads, YouTube, and TikTok
- Monitor campaign health using CTR, conversion rates, CPC, CAC, and ROAS
- Manage budgets to maximize ROI, scale winning campaigns, and pause underperformers
- Refine audience targeting, keywords, and bidding strategies based on performance data
- Report campaign performance to the CEO weekly with insights and recommendations
- Design and execute 4–6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, and offers
- Document experiment hypotheses, results, insights, and business impact
- Conduct weekly performance reviews, identify winners, and plan future tests
- Scale winning experiments into ongoing campaigns and retire underperforming approaches
- Analyze creative performance, identify winners, and detect creative fatigue
- Provide data-driven feedback to the Creative Strategist and maintain the creative testing pipeline
- Analyze the acquisition funnel from ad click through landing page, registration, and paid membership
- Work with Product and Design on landing-page optimization and A/B testing
- Collaborate with Engineering on registration-flow optimization and conversion improvement
- Provide weekly funnel insights to Product, Engineering, and Sales teams
- Set up and maintain tracking using Google Analytics 4, Google Tag Manager, and native platform reporting
- Track key marketing metrics and ensure data integrity across platforms
- Prepare detailed weekly reports for the CEO on revenue, channel ROAS, CAC trends, and actionable insights
- Troubleshoot tracking issues across advertising platforms 🎯 Requirements
- 5+ years managing paid digital advertising campaigns at scale
- Demonstrated track record of improving measurable business results through paid acquisition, including revenue growth, CAC reduction, or ROAS improvement
- Strong hands-on experience with Google Ads, including Search, Display, Shopping, and Performance Max
- Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta
- Proven ability to set up tracking with Google Analytics 4 and Google Tag Manager
- Ability to analyze marketing funnel metrics
- Experience with A/B testing, experimentation, and landing-page optimization
- Strong analytical and quantitative skills
- Ability to make evidence-based decisions
- Excellent written and verbal communication skills
- Ability to explain complex concepts clearly to technical and non-technical audiences
- Comfortable working independently in a remote environment with minimal supervision
- Highly organized, meticulous with documentation, and disciplined about process Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Recruitment Marketing Campaign Manager – Contract 🔥 2 hours ago DaVita Kidney Care 10,000+ employees 🏥 Healthcare ⚕️ Healthcare Insurance Website LinkedIn All Job Openings DaVita, a comprehensive kidney-care provider, seeks a Recruitment Marketing Campaign Manager to lead performance-driven hiring campaigns. Managing paid media, employer branding, vendors, reporting, and optimization across high-volume recruitment initiatives. 🇺🇸 United States – Remote 💵 $70k - $106k / year 💰 Post-IPO Debt on 2021-02 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Demand Generation Manager 🔥 3 hours ago Employ Humanity 1 - 10 💼 Consulting 📣 Marketing 👥 HR Tech Website LinkedIn All Job Openings Demand Generation Manager executing integrated campaigns, webinars, and partner marketing for Employ’s hiring software portfolio. Driving pipeline through cross-functional coordination, sales alignment, and campaign optimization. 🇺🇸 United States – Remote 💵 $75k - $90k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Media Manager 🔥 3 hours ago Lytx, Inc. 501 - 1000 🚘 Automotive 📦 Logistics 💼 Consulting Website LinkedIn All Job Openings Paid Media Manager scaling B2B advertising for Lytx, a provider of video telematics and fleet safety technology. Optimizing campaigns, analytics, testing, and ROI across marketing channels. 🇺🇸 United States – Remote 💵 $136k - $172k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Senior Paid Social Strategist – Meta, TikTok 🔥 6 hours ago MVR Digital 11 - 50 💼 Consulting 📦 Logistics 📣 Marketing Website LinkedIn All Job Openings Senior Paid Social Strategist managing Meta and TikTok campaigns for MVR Digital, a performance marketing agency serving growth-stage brands. Owning optimization, creative testing, analytics, client strategy, and buyer mentorship. 🇺🇸 United States – Remote 💵 $5.5k - $7.5k / month ⏰ Full Time 🟠 Senior 📈 Performance Marketing Campaign and Demand Generation Manager 🔥 9 hours ago Danaher Corporation 10,000+ employees 🏥 Healthcare 💼 Consulting 📦 Logistics Website LinkedIn All Job Openings Demand-generation manager scaling integrated B2B campaigns for Danaher’s life sciences businesses. Driving pipeline growth through digital promotion, partnerships, content, and commercial insights. 🇺🇸 United States – Remote 💵 $125k - $145k / year ⏰ Full Time 🟠 Senior 🔴 Lead 📈 Performance Marketing 🦅 H1B Visa Sponsor View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs