About the role
- Implement communications strategies for high-profile luxury travel, hospitality & lifestyle clients to align with business goals.
- Support Luxury Travel, Hospitality & Lifestyle clients within the Lifestyle Division of PURPLE's NY office.
- Report send outs, collate coverage and data for monthly reports, and analyse client coverage across online, offline and blogs.
- Manage client administrative tasks such as reporting, scanning coverage, and updating databases.
- Support senior account executives and managers with researching PR campaigns from conception to completion.
- Brainstorm creative ideas, generate publicity strategy ideas, and draft press releases and press pack materials.
- Attend client meetings and special events and support seasonal newsletter collation.
Requirements
- Proven experience, full time or internship at a mid-sized PR agency within a luxury lifestyle environment.
- Strategic, creative thinker with excellent oral and written communication skills within the organization of press reports and press clips.
- Solid understanding of and ongoing interest in media relations and strategy.
- Ability to identify communication opportunities through a pro-active approach.
- Proficient in Microsoft Office, Cision and Adobe Photoshop.
- Excellent organisational and time management skills with an aptitude for multi-tasking.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media relationspublicity strategypress release writingreportingdata analysisadministrative tasksresearching PR campaignscreative brainstormingclient coverage analysis
Soft skills
strategic thinkingcreative thinkingoral communicationwritten communicationorganizational skillstime managementmulti-taskingproactive approach