Together Group

Account Director, Fashion

Together Group

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $95,000 - $105,000 per year

Job Level

Lead

About the role

  • Support senior management in developing and executing PR strategies to generate maximum brand exposure through product placement, profile features and launches
  • Increase awareness for assigned brands across campaigns, special projects, shows, presentations and events
  • Promote clients to media and develop/maintain relationships with key journalists and media within assigned market
  • Provide counsel to clients, lead client calls and in-person meetings, and have tough conversations in clients' best interests
  • Develop cohesive communication strategies aligned to client business objectives
  • Lead client programs and campaigns from planning to execution within specified budgets
  • Collaborate with specialty resources across the agency (NYC, London and LA) to access network-wide expertise
  • Own media relations, proactively pitch story ideas, and deliver strong editorial placement
  • Provide strategic and tactical support to Divisional Director
  • Work with in-house events team to manage launch events for media and influencers
  • Oversee product-related media requests, sample distribution, tracking, and manage client product inventory
  • Conduct general media monitoring across clients and competitors and compile weekly client agendas
  • Produce high quality internal and external communications content
  • Line manage and motivate team members, ensure targets and development plans, and manage Account Managers/Account Executives
  • Exhibit new business skills, contribute to proposals and pitches, and bring in new business through networking
  • Work closely with Purple’s social media team to ensure client milestones are promoted
  • Understand paid, owned and earned media strategies and develop relationships with top influencers
  • Maintain strong connections with leading and emerging editorial talents in the UK and Europe

Requirements

  • Proven experience operating in a senior position within the fashion industry
  • Proven commercial experience with working in a fast-paced environment
  • Management experience is highly desirable
  • Proven track record of creating a positive impact on business through implementation of a PR strategy
  • Discreet, professional and well spoken, with excellent communication skills
  • Imremely well-organised, methodical and efficient, with common sense and initiative
  • Pro-active and able to show initiative/ideas to constantly promote the Purple offering
  • Creative and strategic thinker
  • strong established fashion press contacts
  • International press contacts are also desirable
  • Strong experience of event management
  • Strong presentation & superb writing skills
  • Able to identify communication opportunities across multiple media platforms
  • Strong MS Word skills; working knowledge of PowerPoint and Excel
  • Impeccable client liaison skills and an established network of key contacts (brands and press) are essential