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About the role
Key responsibilities & impact- Design and execute account-based marketing (ABM) programs from strategy through activation.
- Build personalization systems at scale using AI-assisted copy, dynamic messaging frameworks, and persona-based segmentation.
- Develop creative multi-channel campaigns (email, LinkedIn, direct mail, video, etc.) tailored to specific company types, roles, and buying signals.
- Own lead generation strategy, identifying net-new account targets, refining ICP, and building programs that continuously surface high-fit prospects.
- Collaborate with Sales Managers and BDR Managers to translate account intelligence into tailored outreach that resonates at the individual level.
- Test, measure, and iterate on campaign performance, owning open rates, reply rates, meeting rates, and pipeline sourced.
- Identify and operationalize buying signals (intent data, product usage, job postings, website visits) into triggered campaign plays.
Requirements
What you’ll need- 4+ years in a GTM, demand generation, ABM, or growth marketing role with measurable pipeline impact
- Proven experience running account-based marketing programs, not just awareness campaigns, but plays that generate meetings.
- Hands-on experience building personalization at scale using AI tools, dynamic copy frameworks, and segmentation logic.
- Strong copywriting instincts, you can write a cold email that gets a reply and a LinkedIn message that doesn't feel like spam.
- Experience with multi-channel outbound (email, LinkedIn, video, direct mail) and the judgment to know which channel fits which play.
- Comfort with data, you can work from a spreadsheet, identify patterns, and translate account attributes into messaging strategy
- Technical tool familiarity: Clay — for personalization workflows and enrichment (must be comfortable; deep expertise not required)
- CRM — HubSpot (campaign tracking, contact/company properties, sequences)
- Outbound platforms — Instantly.ai, SmartLead, HeyReach, or Lemlist
- LinkedIn Sales Navigator — for ABM targeting and social prospecting
- Intent/signal data — familiarity with Bombora, G2, or similar a plus.
Benefits
Comp & perks- We are an equal opportunity employer committed to building a diverse team. We welcome applications from candidates of all backgrounds who are passionate about using technology to transform the construction industry.
ATS Keywords
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Hard Skills & Tools
account-based marketinglead generationpersonalization systemsdynamic messaging frameworksmulti-channel campaignscopywritingdata analysissegmentation logiccampaign performance measurementbuying signals operationalization
Soft Skills
collaborationcommunicationjudgmentcreativitystrategic thinking