Marketing

• Manage a team of two to oversee owned, earned, and paid marketing efforts for streaming TV product line
• Execute on-air promos, smart TV on-screen banners, social media, email, newsletters, push notifications, performance marketing and site ads/optimization
• Ownership of audience growth and implementation of all streaming earned, paid and owned marketing efforts for multiple brands
• Monitor and manage campaign analytics and performance tracking across channels and derive insights to pivot quickly
• Present quarterly marketing recap decks and upcoming marketing plans based on learnings
• Budget and forecast all paid spend for streaming and apps efforts across platforms
• Build relationships and collaborate with over 20 partners in the streaming TV space on co-marketing and promotional campaigns
• Collaborate across departments with Streaming programming team and social media brand directors to determine priorities and strategies
• Pitch programming to external partners and provide creative assets for earned promotion space

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