Manage a team of two to oversee owned, earned, and paid marketing efforts for streaming TV product line
Execute on-air promos, smart TV on-screen banners, social media, email, newsletters, push notifications, performance marketing and site ads/optimization
Ownership of audience growth and implementation of all streaming earned, paid and owned marketing efforts for multiple brands
Monitor and manage campaign analytics and performance tracking across channels and derive insights to pivot quickly
Present quarterly marketing recap decks and upcoming marketing plans based on learnings
Budget and forecast all paid spend for streaming and apps efforts across platforms
Build relationships and collaborate with over 20 partners in the streaming TV space on co-marketing and promotional campaigns
Collaborate across departments with Streaming programming team and social media brand directors to determine priorities and strategies
Pitch programming to external partners and provide creative assets for earned promotion space
Requirements
BA in Marketing, Business, or a related field required
2-4 years non-internship marketing experience
Prior streaming, television and/or media experience preferred
Performance marketing experience is a plus
Management experience is a plus
Experience with analytics, data visualization, and project management tools (Google Analytics, Looker, Airtable, Jira)
Problem-solving skills and ability to digest new information
Excellent attention to detail
Ability to prioritize and organize projects for self, internal team, and external partners
Excellent written and verbal communication skills, and presentation skills
Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint
Benefits
Work/life balance
Generous time off
Comprehensive benefits and programs
Opportunity to work from home (remote work option)
ATS Keywords
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