TMB (Trusted Media Brands)

Operations

• Lead, develop and mentor the Ad Ops team: traffickers, campaign managers, programmatic specialists and any outsourced partners
• Define and drive the operational strategy and vision for ad operations aligned with the company’s overall revenue and growth objectives
• Oversee the full campaign lifecycle—from trafficking, creative QA, tag/pixel implementation, pacing, optimization, to reporting and reconciliation
• Manage and optimize our programmatic direct campaigns in partnership with sales efforts (ad servers, DSP/SSP platforms, video/CTV/OTT integrations, ad verification, analytics)
• Oversee the execution and delivery of social campaigns across various media platforms
• Establish and monitor KPIs, dashboards, performance and yield metrics; interpret data and provide actionable insights to Sales, Product and Finance
• Collaborate cross-functionally with Sales (for campaign goals and inventory), Product/Tech (for technical integrations and ad stack), Analytics (for measurement frameworks) and Finance (for revenue forecasting, budget allocation)
• Establish and enforce processes, standards and controls to reduce errors, streamline operations, improve quality, and scale the ad operations team and workflow
• Ensure compliance with industry standards and best practices (e.g., brand safety, ad verification, privacy / data regulations) and adapt to evolving ad ecosystem trends.

Director of AdOps

Art Director

• Assist the design and content team members to evolve the brand and support and execute the overall design and brand styles
• Collaborates with the brand’s team to propose direction, prepare briefs, receive approvals, create brand standard templates and ensure designs transition smoothly into page layouts and across brand channels
• Participates with the team collaborating across departments including editorial, production, pubtech, photo studio, set stylists and rights teams
• Work closely with your manager and editorial teams to identify image needs and assist with finding creative solutions and directing internal photo studio shoots
• Search for assets from various sources such as stock photo libraries, online user generated galleries, and in-house archives. You will need to evaluate the quality, relevance, and licensing restrictions of each image
• Utilize Macintosh-based Adobe CC Suite software to execute layouts. Create InDesign templates; establish paragraph, character, and object style formats; utilize parent pages and other software shortcuts to maximize production efficiencies
• Assist in overseeing and monitoring various publication processes, including data merging, color correction, ad placement, prepress, and more
• Adhere to budgets and resource allocations
• Ensure all pages are consistent and on brand
• Assist in supporting and training new employees and interns as requested

Assistant Art Director, Print

Marketing

• Support the Senior Marketing Manager in driving audience growth and executing all streaming earned, paid and owned marketing efforts for Fail Army, The Pet Collective, and At Home with Family Handyman, from campaign ideation to planning, creative tickets, creative approvals and the launch of efforts
• Monitor and manage campaign analytics and performance tracking for streaming efforts within each marketing channel, summarizing information without errors and deriving insights to pivot quickly to maximize viewership
• Support the creation of quarterly marketing recap decks and upcoming marketing plans based on learnings from prior campaigns
• Assist with budgeting and forecasting paid spend for streaming and apps efforts across platforms
• Build relationships and collaborate with over 20 partners in the streaming tv space on co-marketing and promotional campaigns. Utilizing those relationships, pitch programming that aligns with partner priorities and provide compelling creative assets for earned promotion space
• Collaborate across TMB departments to ensure the content marketing campaigns across mediums are cohesive and cater to the different audiences
• Collaborate with Streaming programming team to determine priorities, compelling content for promotion and optimal marketing strategies to execute

Associate Marketing Manager, Streaming

• Oversee all Programmatic relationships for Streaming TV
• Create strategic plans around growing Programmatic revenue through partnerships with SSPs, DSPs and Technology partners that support the business unit
• Identify and present new opportunities for next-gen CTV/OTT proactive that are leading edge in the industry that will be used to accelerate TMB’s CTV advertising revenue
• Provide operational support on all aspects of programmatic activation: account planning, execution, optimization and upsell opportunities with internal groups and support teams for key clients

Associate Director – Programmatic Operations, CTV

• Manage a team of two to oversee owned, earned, and paid marketing efforts for streaming TV product line
• Execute on-air promos, smart TV on-screen banners, social media, email, newsletters, push notifications, performance marketing and site ads/optimization
• Ownership of audience growth and implementation of all streaming earned, paid and owned marketing efforts for multiple brands
• Monitor and manage campaign analytics and performance tracking across channels and derive insights to pivot quickly
• Present quarterly marketing recap decks and upcoming marketing plans based on learnings
• Budget and forecast all paid spend for streaming and apps efforts across platforms
• Build relationships and collaborate with over 20 partners in the streaming TV space on co-marketing and promotional campaigns
• Collaborate across departments with Streaming programming team and social media brand directors to determine priorities and strategies
• Pitch programming to external partners and provide creative assets for earned promotion space