Marketing

• Build and manage a best-in-class Marketing organization for Trusted Media Brands
• Drive excellence across the company’s marketing function
• Focus on digital transformation, performance marketing and enhancing the customer journey
• Oversee consumer activation, conversion, retention, and engagement across the company’s multi-brand portfolio
• Lead a team of approximately 31 marketing, operations, and planning professionals
• Shape company-wide consumer strategy across print, digital, email, and streaming platforms
• Deliver strong audience growth and strong lifetime value across platforms
• Lead the company’s email acquisition, optimization, and deployment strategy
• Drive audience acquisition, subscription growth, conversion, and retention using segmentation, lifecycle marketing, and optimized consumer journeys
• Optimize the channel mix across traditional, digital performance, streaming and social media
• Develop and own website paywall / registration wall testing, implementation and optimization
• Partner closely with editorial, data, and product teams to optimize newsletter templates, personalization, testing, and content programming
• Ensure the email channel drives measurable traffic, revenue, and consumer value growth

SVP, Consumer Marketing

Associate Director, Marketing Sciences

Lead Customer Marketing

Director, Performance Marketing

Telemarketer