TixTrack

Marketing

• Own and optimize full-funnel pipeline generation programs across digital channels, partnerships, and industry events to drive growth among theaters, performing arts centers, and commercial venues.
• Develop and manage ICP-targeted campaigns for key market segments with tailored messaging and content for each.
• Build and maintain sales enablement resources, including one-pagers, pitch decks, battlecards, case studies, and marketing materials that resonate with box office leaders and venue executives.
• Collaborate with the VP, Strategy & Growth and cross-functional team members to align messaging for online and in-person demonstrations, meetings, email sequences, and prospect nurture campaigns.
• Lead marketing planning and support for key industry events and conferences (such as INTIX, APAP, IAVM, and regional arts gatherings), including logistics, promotion, and post-event follow-up.
• Write and edit copy across channels: landing pages, website, outbound emails, digital ads, social channels, and more.
• Act as the internal champion for TixTrack’s brand/style guidelines and be a resource to other colleagues to ensure all messaging and collateral are aligned and represent the brand.
• With the VP, Strategy & Growth, analyze campaign performance and continuously improve pipeline generation, conversion rates, and channel ROI.

Marketing Manager

Executive Assistant

• Provide high-level administrative and logistical support to the CEO, including complex calendar management, stakeholder coordination, meeting scheduling, travel arrangements, and expense tracking.
• Serve as a key point of coordination for leadership priorities, ensuring meetings, follow-ups, and commitments are tracked and executed efficiently.
• Support global operational activities, including the UK Team, and partner with departments such as HR, Finance, Strategy & Growth, IT, and Customer Experience on projects and initiatives as needed.
• Support the planning and coordination of company meetings and internal events, including logistics, scheduling, and communications.
• Act as Office Manager of the New York City office, including vendor relationships, office supplies, space utilization, security access, and ensuring a productive and welcoming environment.
• Handle sensitive company and employee information with discretion, professionalism, and the highest degree of confidentiality.