Senior B2B Content Writer – remote opportunity

Tivity Health

Senior B2B Content Writer creating high-performing content for marketing strategies in a remote capacity. Collaborating with strategists and experts to translate complex topics into clear, impactful narratives.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $82,300 - $112,500 per yearWebsite

About the role

Key responsibilities & impact

Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey.
This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.
Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing.
Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials.
Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation.
Use performance and sales feedback to continuously improve messaging, clarity, and conversion.
Reporting & Team: Reports to: Marketing Content Leader.
Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization.
To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance.

Requirements

What you’ll need

5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social media, web, email and print, for cataloguing, review and optimization
Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity
Excellent project management skills with the ability to manage multiple priorities and deadlines
Ability to work cross-functionally and collaborate with various teams in a fast-paced environment.

Benefits

Comp & perks

competitive salary
company bonus potential
medical, dental, vision
401k with match
generous paid time off
free gym membership to over 13,000 fitness locations in the US
other great benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B content writingcontent optimizationSEO best practicesstorytellingcopywritingcontent planningcontent developmentwriting for complianceinterviewing subject matter expertsportfolio development

Soft Skills

project managementcollaborationadaptabilitycommunicationcreativityanalytical thinkingattention to detailtime managementproblem-solvingteamwork

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Journalism