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VP, B2B Marketing
Tivity HealthVice President of B2B Marketing driving demand and revenue growth across employer and health plan segments. Leading integrated marketing strategies and collaborating with cross-functional teams in a healthcare ecosystem.
Posted 4/16/2026full-timeRemote • Tennessee • 🇺🇸 United StatesLead💰 $165,000 - $230,000 per yearWebsite
About the role
Key responsibilities & impact- Drive demand, market adoption, and revenue growth across employer and health plan segments
- Lead the development and execution of integrated marketing strategies
- Partner closely with Sales, Client Relations, Product, and Growth Operations
- Build scalable programs that translate complex value propositions into compelling, differentiated market narratives
- Define and execute the B2B marketing vision and roadmap
- Establish positioning and messaging that articulates clinical, financial, and experiential value
- Optimize marketing funnel performance
- Design and execute account-based marketing (ABM) strategies
- Develop sales enablement tools, thought leadership, and ROI-driven content
Requirements
What you’ll need- 12–15+ years of progressive B2B marketing experience
- At least 5+ years in senior leadership roles
- Proven success in B2B marketing, preferably to health plans, employers, or within the healthcare / benefits ecosystem
- Strong track record of driving measurable pipeline and revenue growth
- Demonstrated success in launching new products and scaling revenue
- Experience supporting enterprise sales with complex deal cycles
- Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred
Benefits
Comp & perks- Competitive salary
- Company bonus potential
- Medical, dental, vision insurance
- 401k with match
- Generous paid time off
- Free gym membership to over 13,000 fitness locations in the US
- Other great benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingaccount-based marketingsales enablementmarketing strategiespipeline growthrevenue growthproduct launchcontent developmentmarketing funnel optimizationmarket positioning
Soft Skills
leadershipcollaborationcommunicationstrategic thinkingproblem-solvingcreativityanalytical skillsrelationship buildingadaptabilityinfluencing