VP, Market Strategy, Commercialization
Tivity Health
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $175,000 - $215,000 per year
Job Level
Lead
About the role
- Accountability for Emerging Business Lines or New Market Opportunities
- Identify, launch, and drive key strategic priority markets that accelerate revenue growth and expand impact
- Operate as the business owner for these priority areas, from initial concept through full execution
- Gather and synthesize market research, customer insights, and competitive intelligence to inform strategic decisions
- Oversee cross-functional execution of initiatives by partnering with Product, Operations, Sales, Marketing, and other teams
- Collaborate with Sales, Client Management, and Marketing teams to execute go-to-market strategies
- Establish clear KPIs and success metrics for each initiative
- Serve as a strategic advisor to the executive leadership team regarding new growth initiatives
Requirements
- Bachelor’s degree in Business, Economics, or a related field is required
- MBA preferred
- 10+ years of progressive experience in strategy, product management, general management, or related roles
- Demonstrated success in taking new products or business lines from concept to market and scaling them in ambiguous or high-growth environments
- P&L ownership preferred
- Experience with go-to-market strategy and market research is preferred
- Excellent communication and interpersonal skills
- Comfortable engaging with C-suite leaders, key clients, and external partners
- Exceptional leadership skills with a track record of influencing and coordinating cross-functional teams (e.g. product, engineering, sales, operations)
- Strong analytical and problem-solving capabilities
- Data-driven in approach, with the agility to pivot when new insights emerge.
Benefits
- Competitive salary
- Company bonus potential
- Medical, dental, vision insurance
- 401k with match
- Generous paid time off
- Free gym membership to over 13,000 fitness locations in the US
- Other great benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchgo-to-market strategyP&L ownershipproduct managementstrategy developmentbusiness managementdata analysiscompetitive intelligenceKPI establishmentscaling products
Soft skills
communication skillsinterpersonal skillsleadership skillsinfluencing skillscross-functional coordinationanalytical skillsproblem-solving skillsstrategic advisingcollaborationagility
Certifications
Bachelor's degreeMBA