Tive

Senior Product Marketing Manager

Tive

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Senior

Tech Stack

GoIoT

About the role

  • Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio
  • Lead Go-To-Market (GTM) planning for major launches and updates, working cross functionally across Product, Sales, Marketing and Enablement to ensure readiness across every touchpoint
  • Serve as the go-to expert on Tive’s buyers, influencers and competitors - leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback loops to inform messaging, positioning and GTM strategy
  • Shape product and vertical positioning strategies, creating differentiated narratives that speak directly to buyer needs and industry challenges
  • Partner with Global Marketing to inform campaign planning with strong messaging, customer insights and solution-based value propositions, while enabling regional teams to adapt to local market needs
  • Support Sales Enablement to create strategic tools and content, from pitch decks to training sessions, that help translate complexity into clarity
  • Guide the development of industry-leading content that showcases the value of Tive and its solutions with strategic customer-facing collateral
  • Manage and mentor the existing Product Marketing Manager, providing strategic direction and alignment while enabling strong execution across launches and campaigns
  • Champion the growth of the Product Marketing function at Tive - helping to define processes, best practices and ways of working to scale effectively

Requirements

  • 6+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology
  • Bachelors degree in business or marketing; MBA preferred
  • Proven experience developing messaging and Go-To-Market strategies across multiple product types and industries
  • Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging
  • Track record of supporting vertical specific GTM motions
  • Confident speaker, comfortable in front of large, senior groups both in person and in virtual environments
  • Excellent collaboration and stakeholder management skills
  • Strong writing and content creation abilities, showcasing a portfolio of work you have led or were involved in