Product Marketing

• Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio
• Lead Go-To-Market (GTM) planning for major launches and updates, working cross functionally across Product, Sales, Marketing and Enablement to ensure readiness across every touchpoint
• Serve as the go-to expert on Tive’s buyers, influencers and competitors - leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback loops to inform messaging, positioning and GTM strategy
• Shape product and vertical positioning strategies, creating differentiated narratives that speak directly to buyer needs and industry challenges
• Partner with Global Marketing to inform campaign planning with strong messaging, customer insights and solution-based value propositions, while enabling regional teams to adapt to local market needs
• Support Sales Enablement to create strategic tools and content, from pitch decks to training sessions, that help translate complexity into clarity
• Guide the development of industry-leading content that showcases the value of Tive and its solutions with strategic customer-facing collateral
• Manage and mentor the existing Product Marketing Manager, providing strategic direction and alignment while enabling strong execution across launches and campaigns
• Champion the growth of the Product Marketing function at Tive - helping to define processes, best practices and ways of working to scale effectively

Senior Product Marketing Manager

Product Marketing Manager – Homeowner & Moving Services

Director of Product Marketing

Product Marketing Manager

GTM & Sales Manager – AI SaaS Products, PMM, AE Hybrid

Product Marketing Lead