Performance Marketer
Tithe.ly
full-time
Posted on:
Location Type: Remote
Location: Alabama • Arizona • United States
Visit company websiteExplore more
Salary
💰 $78,000 - $92,000 per year
About the role
- Own the strategy and execution of paid media campaigns that help more churches discover Tithe.ly’s tools.
- Drive measurable growth by getting our brand and product suite in front of the right audiences at the right time.
- Work closely with internal teams and agency partners to execute targeted, scalable campaigns that build awareness, generate qualified pipeline, and ultimately support the mission of equipping churches with the technology.
- Plan, launch, and optimize paid media campaigns across platforms to drive awareness, leads, and customer acquisition with an emphasis on Google Ads and Meta.
- Manage and continuously optimize Google Ads campaigns, including keyword management, negative keyword implementation, bid adjustments, and ad copy refreshes.
- Own day-to-day campaign performance, monitoring key metrics and making data-driven optimizations to improve conversion rates and return on ad spend.
- Run structured testing and experimentation across messaging, targeting, channels, and creative to improve performance and reduce cost per acquisition.
- Produce ad copy and basic creative assets to support campaign execution and speed to launch.
- Partner with internal teammates to test and improve landing page performance through A/B testing and conversion optimization.
- Analyze campaign data and attribution signals to identify performance trends and opportunities for improvement.
- Manage campaign workflows, timelines, and deliverables to ensure campaigns launch on time and operate efficiently.
Requirements
- 3+ years of hands-on experience managing paid media or performance marketing campaigns.
- Strong proficiency with Google Ads and experience managing large campaign structures.
- Experience running and optimizing campaigns on Meta.
- Proven ability to improve campaign performance through testing, experimentation, and data-driven optimization.
- Strong copywriting skills for ad creative and campaign messaging.
- Ability to create basic visual assets using tools such as Canva or similar platforms.
- Comfort using AI tools to support marketing workflows and campaign optimization.
- Based in the PST or MST time zones (preferred).
- Experienced in testing and optimizing landing pages (preferred).
- Comfortable editing videos for Meta ads (preferred).
- Experience working in an agency (preferred).
- Proven track record running paid media for SaaS or e-commerce products (preferred).
Benefits
- Health insurance, dental, vision for your family, 401K, paid time off, sick leave,parental leave, and more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media campaignsperformance marketingGoogle AdsMetaA/B testingdata-driven optimizationcopywritinglanding page optimizationvideo editingcampaign performance analysis
Soft Skills
strategic thinkingcollaborationcommunicationcreativityanalytical skillstime managementproblem-solvingadaptabilityattention to detailproject management