Director, Segment Marketing
Fidelity Investments
Marketing Lead
Titan Environmental Containment & Titan USA
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $275,000 per year
Job Level
Senior
About the role
- As the Marketing Lead, and owner of all things growth & marketing, your mission is two-fold. First, you’ll cut through the noise, making Titan’s story, positioning, and product marketing both clear & compelling to our target customers. Secondly, you’ll create and spearhead a roadmap of growth & lifecycle experiments to accelerate customer acquisition and wallet share per client.
- This role demands both judgment and hyper scrappy execution. You’ll work closely & directly with both Titan founders, the full executive team of Titan, alongside nearly every team at the company. We believe it’s in our control that we can build the #1 RIA in the history of finance, the foremost steward of consumer wealth. You’ll be a highly visible and extremely important part of that journey.
- Identify and distill clear, compelling client insights that sharpen Titan’s product and brand messaging via super scrappy means
- Shape Titan’s external presence, ensuring our surfaces, messaging, and storytelling resonate in the market and tell a compelling registered investment advisor (RIA) story.
- Break through on content and social media by developing bold, differentiated campaigns that build brand love and awareness, working with our Content lead
- Architect our lifecycle strategy & execution to drive our growth goals & client experience
- Design and execute fast-paced, mostly organic/asymmetric growth experiments — testing channels, narratives, and tactics to uncover leverage.
- Own all marketing-related data & dashboards to ensure we’re executing in the right direction
- Partner cross-functionally with align brand growth with Titan’s long-term roadmap.
Requirements
- Proven experience turning insights into a compelling overarching narrative & product marketing — you know how to distill complexity into clarity, that ultimately ties to our product/company and have done so via scrappy means.
- Track record of fast-paced, asymmetric growth experimentation that has resulted in measurable traction or breakout growth.
- Content experience — from social to storytelling to campaigns — with an instinct for what cuts through.
- A builder’s mentality — hands-on, resourceful, thrives in ambiguous, zero-to-one environments.
- Bonus: Fintech or financial services experience, or deep curiosity about wealth, investing, and financial empowerment.
