Conversion Optimization Manager – 6 Month Contract

Tipalti

CRO contractor managing A/B testing program at Tipalti. Responsible for conversion performance and collaboration across teams.

Posted 6/12/2026contractRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time
Maintain test backlog prioritization based on CVR impact and traffic volume
Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
Document all test results, learnings, and winning variants for program continuity
Support high-visibility web launches with testing validation and pre/post conversion analysis
Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action
Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed
Maintain reporting cadence and stakeholder visibility throughout the engagement
Leverage existing Segment (Twilio CDP) audience segments for on-site personalization and support development of playbooks
Collaborate with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and audience targeting
Support high intent page and GTM testing and validation across the business
Serve as the day-to-day CRO point of contact for Web Dev, Design, Demand Gen, Product, and Marketing Ops
Partner with Marketing Ops to maintain Salesforce attribution integrity for web-influenced pipeline
Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership
Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement
Deliver a clean end-of-contract handoff: test history, roadmap status, personalization playbooks, and open items

Requirements

What you’ll need

4+ years of hands-on CRO experience - you can own a program independently from day one
Direct experience with Amplitude Experiment and Amplitude Analytics (required)
Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
Experience with Google Tag Manager, GA4, and Salesforce reporting
Comfortable working cross-functionally with web, design, and demand gen teams
Clear, concise communicator - you lead with the insight and the action, not the detail
B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential.

Benefits

Comp & perks

Remote working model
Competitive salary
Matching RRSP
15 days of PTO
Phone/internet allowance
Regular company-wide social events
Multiple ERG groups celebrating our diversity and creating an inclusive culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingstatistical analysisfunnel analysisconversion rate optimization (CRO)test result interpretationaudience targetingcopy updatesUX optimizationreportingdata analysis

Soft Skills

analytical fluencyclear communicationcross-functional collaborationstakeholder managementproblem-solvingindependent ownershipinsight-driven decision makingdocumentationproactive diagnosisconcise reporting