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About the role
Key responsibilities & impact- Develop and maintain the technical SEO roadmap supporting Tipalti’s global organic growth strategy.
- Identify opportunities to improve crawlability, indexing, internal linking frameworks, schema implementation, and site architecture.
- Conduct technical SEO audits to improve site health, page performance, and search accessibility.
- Partner with WebOps and engineering teams to guide implementation of technical SEO improvements.
- Ensure site structure supports scalable search journeys across high-intent product and solution categories.
- Lead organic search strategy for revenue-driving product and pillar pages across core Tipalti categories.
- Translate keyword demand, paid search insights, and market signals into content hierarchy and pillar frameworks.
- Identify opportunities to strengthen internal linking and topical authority across product and solution pages.
- Partner with CRO teams to improve search-driven conversion pathways and user journeys.
- Develop strategies that improve Tipalti’s visibility across AI Overviews, answer engines, and generative search platforms.
- Define frameworks for Generative Engine Optimization (GEO) across Tipalti’s web ecosystem.
- Ensure site architecture and structured content support AI retrieval and machine-readable discovery.
- Guide schema and structured data strategies that strengthen entity recognition and knowledge graph signals.
- Monitor emerging AI search ecosystems and identify opportunities to strengthen Tipalti’s discoverability.
- Develop strategies to strengthen Tipalti’s domain authority and trusted citations across the financial operations ecosystem.
- Identify opportunities to increase visibility across industry publications, SaaS directories, analyst reports, and trusted finance media.
- Partner with PR, agencies, and marketing teams to operationalize authority-building initiatives.
- Support backlink and citation strategies that strengthen both search rankings and AI discovery signals.
- Align organic search strategies with paid search insights and high-value demand signals.
- Partner with SEO content teams to ensure pillar and product pages are supported by optimized content ecosystems.
- Collaborate with WebOps, CRO, and marketing teams to prioritize initiatives that improve organic growth performance.
Requirements
What you’ll need- 7+ years of experience in SEO, organic growth strategy, or web strategy, preferably within B2B SaaS or technology companies.
- Strong expertise in technical SEO, site architecture, crawlability, indexing, and search infrastructure.
- Experience developing and executing SEO strategies for product-led or B2B SaaS organizations, particularly across high-intent product and solution pages.
- Deep understanding of search intent, content architecture, topical authority, and internal linking frameworks that drive scalable organic growth.
- Proven ability to develop and influence SEO roadmaps and strategic initiatives aligned with broader marketing and demand generation goals.
- Experience managing or influencing SEO program budgets, including agencies, platforms, and growth initiatives.
- Experience working with WebOps, engineering, or development teams to guide implementation of technical SEO improvements across complex websites.
- Strong familiarity with JavaScript-based websites and modern rendering frameworks, including how search engines crawl, render, and index JS-driven content.
- Experience performing technical SEO audits, including analysis of crawl behavior, page performance, redirects, canonicalization, and structured data.
- Strong knowledge of schema and structured data strategies that improve machine readability, entity recognition, and search visibility.
- Familiarity with modern search ecosystems including AI Overviews, answer engines, and generative search platforms.
- Experience using SEO and analytics platforms such as Google Analytics, Google Search Console, Looker Studio, Ahrefs, SEMrush, Screaming Frog, and Sitebulb.
- Familiarity with AI visibility and discovery platforms such as Profound or similar tools used to track brand presence across AI-driven search ecosystems.
- Experience building or working with AI agents, AI-assisted workflows, or automation frameworks that support SEO research, competitive analysis, or discovery monitoring.
- Strong analytical mindset with the ability to translate search insights into site architecture improvements, pillar strategies, and scalable organic growth initiatives.
- Proven ability to work cross-functionally across marketing, WebOps, product, and analytics teams to drive search performance improvements.
Benefits
Comp & perks- Remote working model
- Competitive salary and equity
- Matching RRSP
- Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
- 15 days of PTO
- Phone/internet allowance
- Regular company-wide social events
- Multiple ERG groups celebrating our diversity and creating an inclusive culture
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
technical SEOsite architecturecrawlabilityindexingsearch infrastructureSEO auditsschema strategiesstructured dataJavaScriptcontent architecture
Soft Skills
analytical mindsetcross-functional collaborationinfluencestrategic initiative developmentcommunicationleadershipproblem-solvingproject managementteamworkcreativity