Tipalti

Senior Search & Technical SEO Manager

Tipalti

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Develop and maintain the technical SEO roadmap supporting Tipalti’s global organic growth strategy.
  • Identify opportunities to improve crawlability, indexing, internal linking frameworks, schema implementation, and site architecture.
  • Conduct technical SEO audits to improve site health, page performance, and search accessibility.
  • Partner with WebOps and engineering teams to guide implementation of technical SEO improvements.
  • Ensure site structure supports scalable search journeys across high-intent product and solution categories.
  • Lead organic search strategy for revenue-driving product and pillar pages across core Tipalti categories.
  • Translate keyword demand, paid search insights, and market signals into content hierarchy and pillar frameworks.
  • Identify opportunities to strengthen internal linking and topical authority across product and solution pages.
  • Partner with CRO teams to improve search-driven conversion pathways and user journeys.
  • Develop strategies that improve Tipalti’s visibility across AI Overviews, answer engines, and generative search platforms.
  • Define frameworks for Generative Engine Optimization (GEO) across Tipalti’s web ecosystem.
  • Ensure site architecture and structured content support AI retrieval and machine-readable discovery.
  • Guide schema and structured data strategies that strengthen entity recognition and knowledge graph signals.
  • Monitor emerging AI search ecosystems and identify opportunities to strengthen Tipalti’s discoverability.
  • Develop strategies to strengthen Tipalti’s domain authority and trusted citations across the financial operations ecosystem.
  • Identify opportunities to increase visibility across industry publications, SaaS directories, analyst reports, and trusted finance media.
  • Partner with PR, agencies, and marketing teams to operationalize authority-building initiatives.
  • Support backlink and citation strategies that strengthen both search rankings and AI discovery signals.
  • Align organic search strategies with paid search insights and high-value demand signals.
  • Partner with SEO content teams to ensure pillar and product pages are supported by optimized content ecosystems.
  • Collaborate with WebOps, CRO, and marketing teams to prioritize initiatives that improve organic growth performance.

Requirements

  • 7+ years of experience in SEO, organic growth strategy, or web strategy, preferably within B2B SaaS or technology companies.
  • Strong expertise in technical SEO, site architecture, crawlability, indexing, and search infrastructure.
  • Experience developing and executing SEO strategies for product-led or B2B SaaS organizations, particularly across high-intent product and solution pages.
  • Deep understanding of search intent, content architecture, topical authority, and internal linking frameworks that drive scalable organic growth.
  • Proven ability to develop and influence SEO roadmaps and strategic initiatives aligned with broader marketing and demand generation goals.
  • Experience managing or influencing SEO program budgets, including agencies, platforms, and growth initiatives.
  • Experience working with WebOps, engineering, or development teams to guide implementation of technical SEO improvements across complex websites.
  • Strong familiarity with JavaScript-based websites and modern rendering frameworks, including how search engines crawl, render, and index JS-driven content.
  • Experience performing technical SEO audits, including analysis of crawl behavior, page performance, redirects, canonicalization, and structured data.
  • Strong knowledge of schema and structured data strategies that improve machine readability, entity recognition, and search visibility.
  • Familiarity with modern search ecosystems including AI Overviews, answer engines, and generative search platforms.
  • Experience using SEO and analytics platforms such as Google Analytics, Google Search Console, Looker Studio, Ahrefs, SEMrush, Screaming Frog, and Sitebulb.
  • Familiarity with AI visibility and discovery platforms such as Profound or similar tools used to track brand presence across AI-driven search ecosystems.
  • Experience building or working with AI agents, AI-assisted workflows, or automation frameworks that support SEO research, competitive analysis, or discovery monitoring.
  • Strong analytical mindset with the ability to translate search insights into site architecture improvements, pillar strategies, and scalable organic growth initiatives.
  • Proven ability to work cross-functionally across marketing, WebOps, product, and analytics teams to drive search performance improvements.
Benefits
  • Remote working model
  • Competitive salary and equity
  • Matching 401K
  • Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
  • 15 days of PTO
  • Phone/internet allowance
  • Regular company-wide social events
  • Multiple ERG groups celebrating our diversity and creating an inclusive culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
technical SEOsite architecturecrawlabilityindexingsearch infrastructureSEO auditsschema strategiesstructured datacontent architectureinternal linking
Soft Skills
analytical mindsetcross-functional collaborationinfluencestrategic initiative developmentcommunicationleadershipproject managementproblem-solvingcreativityadaptability