Marketing

• Coordinate and lead all aspects of the competitive proposal preparation – from Go/No-Go strategy and initial planning through delivery and post-award, including internal and client debriefs on wins or losses;
• Review and hone messages/win themes within written and visual information for client presentations; identify appropriate story-boarding of proposal/quals layout;
• Draft content such as introduction, win themes, proof statements, relevant experience, project teams/organizational charts;
• Overall responsibility for proposal/SOQ criteria and compliance, oversee production, and arrange for on-time deliveries;
• Develop scheduling and tracking systems for individual pursuit and proposal elements and be responsible for distribution & receiving input from key technical leads and decision makers;
• Develop systems to extract, categorize, and retrieve information related to markets, clients, consultants, personnel, projects, prior proposals, boilerplate, visuals, and mailing lists;
• Identify BD leaders and help connect seller-doers across disciplines, and branches, and/or business development initiatives;
• Track business development opportunities via Client Relationship Management system (CRM);
• Assist technical and marketing leads with research related to prior pursuit RFP/evaluation panel questions-answers as well as gather information on potential client projects;
• In partnership with marketing managers/teams and subject matter experts, develop qualification, proposal, and presentation messaging and content;
• Work with Branch Managers and region leads to identify reviewers and coordinate quality control efforts for BD processes;
• Assist with seller-doer training and mentoring activities related to marketing and proposals;
• Work with technical leads on improving targeted client relationships/tracking needs and market growth initiatives;
• Identify areas where creation/refresh of branding/marketing materials is needed such as flyers, brochures, and statements of qualifications to support targeted business development efforts;
• Oversee staff in managing routine marketing collateral (e.g., keeping key task schedules on-track, and resumes and project descriptions up to date);
• Develop branded presentations with targeted messaging;
• Under guidance from Branch technical and marketing teams, conduct targeted market research to understand preferences of target audiences, drivers/competitors/opportunities Identify marketing candidates for both office and local-regional needs;
• Analyze research data related to clients; competitors; past, current, and prospective markets; present findings to leadership.

Marketing & Proposal Specialist

Senior Director I, Integrated Marketing

Principal Associate – Discover Backbook Conversion Marketing

Director – Channel Marketing

Principal Associate – Discover Customer Marketing

Director – Channel Marketing