Tinybird

Demand Generation Manager

Tinybird

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇪🇸 Spain

Visit company website
✨ AI Apply
Apply

Salary

💰 $60,000 - $180,000 per year

Job Level

Mid-LevelSenior

Tech Stack

AWSAzureCloudGoogle Cloud PlatformTableau

About the role

  • Design and execute integrated campaigns across key industries and use cases — from strategy and messaging to tactical execution and performance analysis.
  • Lead competitive takeout campaigns targeting companies using alternative data platforms and other modern data warehouses, partnering with Product Marketing to refine positioning and build compelling narratives.
  • Build multi-touch, multi-channel journeys across paid media, events, webinars, content syndication, and email nurturing — ensuring a consistent and engaging experience throughout the buyer journey.
  • Collaborate with Product Marketing to align global and regional initiatives, optimizing event promotion, lead capture, and campaign coherence across channels.
  • Leverage cloud partnerships (AWS, GCP, Azure) to enhance campaigns with joint marketing initiatives, managing MDF (market development funds) and co-marketing opportunities.
  • Own pipeline and funnel metrics — regularly analyze performance across stages, identify bottlenecks, and implement improvements to increase conversion rates and pipeline velocity.
  • Stay on top of market trends — monitor competitors, emerging technologies, and audience behaviors to continually refine campaign strategies and explore new demand channels.

Requirements

  • 3+ years in demand generation, growth marketing, or field marketing, especially in B2B SaaS, developer tools, or data infrastructure.
  • Proven track record launching and scaling demand programs that drive net-new pipeline contributions.
  • Experience localizing global campaigns across multiple countries, languages, or regions, with sensitivity to cultural and market nuances.
  • Strong hands-on experience with marketing automation, CRM systems (e.g. Marketo, Eloqua, HubSpot), and analytics platforms (Looker, Tableau, GA, etc.).
  • Deep analytical orientation: ability to dive into funnel metrics, analyze performance by channel/segment, determine root causes, and apply corrective optimizations.
  • Excellent communication and stakeholder influence skills, including presenting to senior leadership and motivating cross-functional teams.
  • Project management mastery: able to juggle multiple campaigns, dependencies, assets, and deadlines simultaneously with strong execution discipline.
  • A bias toward experimentation — comfortable testing new ideas, iterating quickly, and scaling wins.
  • **Bonus / Nice-to-haves:**
  • Experience managing demand generation in EMEA or regional geographies with complex markets.
  • Familiarity working with design, localization, translation, or marketing ops teams.
  • Experience working with intent-based data and outreach platforms (e.g. G2, Unify) or account-based orchestration tools
  • Demonstrated success co-running partner or cloud marketing campaigns with third-party budgets.
Benefits
  • 22 days of holiday a year (plus your birthday and public holidays).
  • Up to $2,600 home office setup allowance.
  • Flexible remote work, with team meetups and offsites throughout the year
  • Full healthcare benefits for US based roles. (Medical, Dental, and Vision plus a 401K plan)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationgrowth marketingfield marketingmarketing automationCRM systemsanalytics platformspipeline metrics analysiscampaign localizationdata analysisaccount-based orchestration
Soft skills
communication skillsstakeholder influenceproject managementexecution disciplineanalytical orientationcross-functional team motivationexperimentationcultural sensitivitystrategic thinkingnarrative building